10 Ways to Leverage AI in Digital Marketing (Case Studies)

83% of businesses say AI is a top priority in their marketing plans.

Seriously, my team and I literally can't live without using AI tools nowadays.

Gen AI tool is not just a buzzword or hype anymore...

It's a necessity in the marketing landscape. 

If you're not on board, 
your business is at risk of missing out on the most important tool of the future.

Here are 10 creative ways of using AI in digital marketing, with tools to improve your marketing results and performance.

Case Study: Shilajit Himalaya

This is one of Amazon best-selling product in health supplement category for increasing men's health and reduce inflamation.

If you go to TikTok, you'll see a lot of viral videos using the same AI concept that just like the above. 

All the images are AI generated as the B-roll.

In order to create this engaging AI video ads, you'll can use different AI tools for scripting, producing AI images for B-Roll clip usage and enhance it with an epic background music, transition effect and AI voice.

1. Ask AI to come up with 30 seconds of engaging video script for your product.
   
2. Refine the prompt response by giving details description, information, product benefits and features to make the video script relevant to your campaign.
3. Generate multiple AI images (about 10-15) or alternatively, you can use stock photos or footage.
4. Add them into video editing app such as capcut and create different transition effects around it. (1-2 transition every second)
5. Add your own AI voice.
6. Add engaging music.
7. Ensure the video are in the fast pace motion.
8. Setup the campaign, launch and viola!
   

1. Find an image that you'd like to use for Social Media ads.

2. Use the Adobe Firefly regenerative fill feature to replace certain parts of the image (in this case, we changed the kid's face to an Asian face).

3. Put this picture inside Canva, add headlines, a call to action, and some design around it, export it, and you're ready to use it for your ad campaign!

You can leverage any of the AI tools below to brainstorm and analyse your data, what it meant, and ways to improve your campaign on Google and other social media network.

Case Study: Analyze Google Analytics 4 Data using AI Gemini

1. Screenshot an image that you would like to analyze. We're using Google Analytics 4 (Screenshot above) as the case study.

2. Ask AI to describe the relationship between the data that you provide.

3. Pro tip: You can copy the above method for different thoughts and opinions with AI tools like Co-pilot, Claude, or ChatGPT.

4. Brainstorm with AI on recommendations and plans.

5. Remember to fact-check the AI answer with your industry to ensure the suggestions are relevant.

Instead of cropping and replacing your images, you can  just expand and fill the side of the image with AI using Adobe Firefly generative fill.

Case Study: Expanding images, long cover or banner image.

1. Sign up for an Adobe Firefly account.
2. Find regenerative fill feature.

3. Upload your image and choose the "Expand" feature.

4. Drag the area that you would like to expand in the photos.

5. You can either click "Generate directly" without any prompt or describe the background that you would like it to generate.

6. You can constantly regenerate until you're satisfied with the outcome, then choose your option and download it.

7. Take note that it will be a small watermark when you download it, so screenshot that little corner and cover it using Canva.

Managing a big team across different countries?

Want to make your onboarding experience more unified and smoother? 

No need for "NG", no need for practising the script, remembering the script and so on... This AI avatar will just read out the script you asked them to without fail!

Case Study: AI Avatar on-boarding video by userpilot.com

1. This is especially useful when you're growing a team, and value efficiency and effectiveness in your business.
2. Simply use any AI avatar tools mentioned above to create welcoming videos, tutorials or a walkthrough videos.
3. Create your own script, and get all the AI avatar to do it for you.
4. No need to shoot all by yourself (Or your team).
5. Save time from any re-take or NGs, no need for studio equipment setup, and make all the post production (ie: editing process) pain free.

This tool will turn any long form video into multiple engaging short clips, that is ready to publish all other social network in minutes, together with the subtitle!

Case Study: Opus Clip

1. This is especially useful when you have recorded a long form content and want to trim down the highlights to post them as short form video on platform such as TikTok or Instagram.
2. Sign up for and create an OpusClip account.
3. Input the URL of your video into the text box provided.
4. Using AI clipping, you can choose how long the clip should be. 
5. You can also select which timestamp it should start clipping as well.
6. Choose the purpose of the clips that you are using and wait for the AI to finish clipping these videos. 
7. After the wait, your clips will be ready for you to publish onto any platform you want! 

Imagine if you have a video that can replace any language you want, that sounds like you, and speaks like you (Natural lip sync technology); then you'll love this tool!

YouTube Channel: Cloe Abram

1. Create a free HeyGen Account.
2. Paste any URL video link from YouTube or Google drive, or simply upload your own video.
3. Choose from 40+ languages you want your video to be translated with natural lip sync. 
4. Complete and export it, and you are now  speaking in a different language for your video!

Couldn't find background thumbnails that you like?

Want to have your own customized thumbnail design but don't have any design skill?

Heck, you don't even need to master Canva to do this. 

We will be using AI text-to-image generation tool to create and enhance the thumbnail background with minor editing.

YouTube Channel: Matt Wolfe

1. This is especially useful to help you generate thumbnails for your video content 
2. Sign up to any AI to image tool.
3. Ask the AI to generate background image that is align with your video topic.
4. Brief AI for content direction, thumbnail background design style, colours and objective of the thumbnail.
5. Use Canva to edit your image by including headlines or any other elements that you want to include for your video. 
6. Your thumbnail is ready for you to be used for your video. 

No idea for your content? 

Do you need a 10, 20 or even a 30 content video idea?

Use this "table format" prompt to give you ideas, descriptions, captions and even a target audiene.

1. Ask AI to create content you want to post for the next 10 days.

2. Provide context, task, tone and format when you input the prompt.

3. Feed the AI as much information as possible to make the prompt relevant.

4. Request the response in a table format so you can quickly glance through all the ideas.

5. Copy and paste the same prompt into other AI tools, and you'll get even more ideas for your social media post!

Looking for a nice backdrop for your next YouTube video or Reels? 

This method can help by simply asking ChatGPT to generate a realistic backdrop for your video content.

1. Find any backdrop image that you like from Stock Images.
   
2. Insert that image into ChatGPT, and ask it to describe the image as accurately as possible.
3. Use back the description, paste it again into any AI Image generation tool (Or ChatGPT in this case) to generate a NEW backdrop you need for you video.
4. You can also fine tune the description (By adding more elements inside) until it generates a backdrop that fits the style you want.
5. You now have professional looking backdrops for your videos! 

There you have it, the 10 easy ways to leverage AI tools to do more for your marketing.

These tools not only save us more time but also give us more ways to explore ideas and inspiration that we have never thought of before.

Most of the methods we shared above are free too! (You're welcome!)

What other tools or ideas are you using currently to make your work more effective and efficient?

Alex is the CEO of media funnel.co, a digital advertising company specializing in Google marketing, SEO, and social media marketing. He has also trained, coached, and consulted CEOs, executives, and business owners on how to improve their online marketing results and performance since 2020, after the pandemic.

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