7 Best Landing Page Builders in 2024, Ranked and Reviewed

Last updated July 11 , 2024

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Written by Alexander Ang

10 best webbuilder

A landing page is like a brochure; it helps you attract potential customers who want to know more about your products or services. 

These landing pages practices are critical for generating leads, sign-ups, registrations, and sales campaigns.

It's the foundation of building a sales funnel.

Whether your funnel aims to grow an email list, attract attendees to your upcoming webinar, or invite attendees to an upcoming conference, you will need a landing page to help convey the message and allow users to access all this information on one page.

7 Types of Landing Page

Different landing pages are used for different purposes, and depending on the objective, your landing page may have different lengths and different elements to ensure it is highly engaging and conversion-focused.

Here's a quick overview of 7 types of landing page:

Event landing page: To capture registration for upcoming events with event details, speaker's lineup, and detailed information about the event.
Thank you page: This is to track conversion and as a confirmation to the user who has signed up for your offer, newsletter, or lead magnet.
Waiting list page: To filter interested users before the launch is starting, which is a great way to test the market potential.
Sales page: A long-form landing page that requires much more information and visuals to get visitors to purchase. Takes time and require effort to optimize a highly converting sales page.
Up-sell or cross-sell page: Similar to a sales page, it is placed after the user purchases your front-end offer. It can be a long-form or medium-length ad copy and visuals. This is a great way to increase your average order value.

How to Choose A Good Landing Page Tool?

Let me help you summarize my top 7 take, based on my 10 years experience of launching over 300 landing pages, so that you don't have to.

It must have good technical support to answer your question within a few hours.
Easy to use with as little learning curve as possible.
It must have many users or a community that's using it so that you can quickly and easily find a solution or answer through Google, groups, forums, or even YouTube.
Depending on your "technology savviness" and how customizable you want it to be. 
Goal of your landing page.

How often will you be using it? Is it only for capturing leads? Do you need an email marketing funnel or a CRM at the back to help you manage your sales?

Top 7 Best Landing Page Builder in 2025 (Personally Reviewed)

OptimizePress Homepage Cover

Overview

Best for WordPress user.

I have tried a lot of landing page builder and OptimizePress by far is the most intuitive builder me and my team have ever used, compared to other WordPress theme builder such as Elementor or Divi Theme.

Rating

G2 Rating: 3.9/5

Get App Rating: 4.6/5

Capterra Rating: 4.6/5

Best For

Pros

Easy to get support (Facebook group, email ticket submission, forum and their comprehensive helpful video tutorial) 
Include additional features such as social proof alert, simpled checkout process, membership site and funnel A/B test feature.
Build in Webspeed optimization tools for SEO optimization
Intuitive, easy to use interface and beginner friendly.
Conversion focused designed for marketers
High value landing page mastery courses for members only.

Cons

Pricing maybe more expensive compared to other WordPress theme builder
Limited customization such as webpage slider and mega menu function.

Pricing

OptimizePress pricing Table

Take the $199/year option if you have the budget so that you can experience all the powerful features that I mentioned above. 

I believe you and your team will like it as much as we do. You can checkout the pricing details here.

LeadPages Cover

Overview

Best for overall use case.

I used Leadpages when I was with my ex-company. 

Most of my team find it easy to use because it is a no-code, drag and drop builder. 

It's interface is intuitive too and is beginner friendly for non-WordPress user. 

They have few great built-in lead management and analytic tool to track your result the moment you publish your landing page.

Rating

G2 Rating: 4.3/5

Get App Rating: 4.6/5

Capterra Rating: 4.6/5

Best For

Pros

Easy to learn and to use
Unlimtied landing pages for pro-package.
Doesn't require initial setup like WordPress.
Built-in lead management tool for sales and marketing professional.
Different pop-up features that triggers based on different condition to optimize for conversion such as time delays, exit-intent pop up or based on certain action taken.
Feature to add mobile-friendly alert bar that is non-intrusive with top-of-page text bars.

Cons

Could be pricey compared to the others when you use pro-package.
Not much of new updated feature for quite a while now.

Pricing

LeadPages Pricing Plan
Landingi Home Cover

Overview

Best for flexibility & customization.

Landingi is a self-hosted platform that can quickly help marketers produce captivating landing pages. 

The page editor has a very friendly drag-and-drop section and free AI-generated content to help you quickly develop your content.

You can drag and place it in the exact position inside the page builder.

Rating

G2 Rating: 4.5/5

Get App Rating: 4.8/5

Capterra Rating: 4.8/5

Best For

Pros

3,000 AI assistant credits to create and re-write your content, remove image background, or use it to translate 27 different languages.
Easy to customize with more than 40 features to use for a landing page.
Capture leads without having additional CRM or email marketing tools.

Cons

Traffic limitation from 500 - 50,000 visits for lite and professional plans.
Steeper learning curve for beginner. It may not be easy for users who are not tech-savvy.

Pricing

Landingi Pricing Cover
Landingi Free Plans Cover

I recommend starting with Landingi Free plan first so that you can experience the overall look and feel of the live editor page and navigate around.

You can access the free plan here.

Site123 Home Cover

Overview

Best for small business owner.

My journey with Site123 began when I explored different landing page creation tools during my university days.

A friend introduced me to Site123 as a landing page I could try despite my lack of prior website creation experience.

Site123 stands out for its user-friendly interface, which makes it a breeze for beginners like me to navigate. 

What's truly exciting is the platform's vast array of templates, which offer endless possibilities for creating modern professional websites.

Rating

G2 Rating: 4.3/5

Get App Rating: 4.4/5

Capterra Rating: 4.4/5

Best For

Pros

Tonnes of stock image gallery that you can use directly inside the page builder
Website layout is easy to edit and re-design with all pre-built sections in the page builder.
Most affordable compare to all the above website builder mentioned.

Cons

Not much of new updated feature for quite a while now.
3GB storage may not be enough if you upload hundreds of high-quality product images for e-commerce sites, hotels, photography, or the videography industry.

Pricing

Site123 pricing cover
Unbounce Cover Photo

Overview

Best for B2B companies.

I heard about Unbounce from my acquaintance, who joined a startup SaaS company.

They needed a dedicated landing page builder, and they discovered Unbounce.

Unbounce has AI-powered featured integration, like Landingi and Gamma site builder, that allows a non-marketer to quickly create a high-quality landing page.

Rating

G2 Rating: 4.4/5

Get App Rating: 4.6/5

Capterra Rating: 4.5/5

Best For

Pros

Ready third-party tools integration applications such as Salesfoce, CRM and your favourite email marketing tools.
Easy access to customer support whenever you need help including live chat, email or phone.
AI Smart Copy feature with chrome extension that can help you write, re-write or mix your landing page information without leaving the platform.

Cons

Require to upgrade to 2nd tier plan to get access to their AI optimization and A/B testing tools.
Limited user usage for every plan. You will need to add-on user if working with a team.
Not suitable for building website

Pricing

Unbounce Pricing Cover

As you can see, it's not the most affordable option compared to other landing page builder that we talked about. 

Before you decide, I recommend you to checkout their details pricing plan here.

All Unbounce plan comes with 14-day free trials.

Carrd Landing Page Builder Cover Post

Overview

Best for freelancer, solopreneur.

"Simple, responsive and free". That's how Carrd position themselves in the market.

You can build up to 3 websites for free using their available free templates. 

There are no coding skills required, and Carrd focus on modern, minimalist design templates. 

If you are a minimalist and want to keep your landing page or website simple, Carrd would be a great option for you.

Rating

G2 Rating: 4.5/5

Get App Rating: 4.7/5

Capterra Rating: 4.7/5

Best For

Pros

Their Pro plan starts from $9/year only. Yep, not per month, but per year.
Publish 3 different page for free with variety of free templates.
Great for individual who wants to build personal brand and to showcase their portfolio.

Cons

Not suitable for building website.
Some features, such as sliders, embed elements, forms, and widgets, require access from pro accounts.
Only basic analytics is available. (Requires integrations with Google analytics 4)

Pricing

Carrd Pricing Cover

If you like minimalist templates, not a tech-savvy person when it comes to online, and your work requires you to showcase a lot of portfolio, then Carrd would be a great choice.

Squarespace homepage cover

Overview

Best for e-Commerce owner & creative professional.

Squarespace is no doubt a popular web builder used by many. 

Its landing page templates lean towards an artistic aesthetic, suitable for those who want to showcase their creativity and establish a unique brand identity. 

Also, you can choose a template and create a page like usual or use their latest Squarespace AI to build your custom template by following their prompt. 

Rating

G2 Rating: 4.4/5

Get App Rating: 4.6/5

Capterra Rating: 4.6/5

Best For

Pros

Stunning, artistic web and landing page templates.
Include 1-year free custom domain for all plans. 
24/7 customer support.
All-in-one solution (hosting, domain, video hosting (30 minutes limit) with full-suite e-commerce features)
Unlimited bandwidth. Means there's no limit on how many visitors can visit your website. 
20% off annual subscription when you join Squarespace Circle including priority support, join special community events and many more.

Cons

Limited intermediate to advanced SEO capabilities if compared to WordPress.
Additional features will cost extras such as appointment booking system, additional video hosting limit with other website optimization tools.

Pricing

Squarespace Pricing Cover

Squarespace offers four pricing plans, ranging from $16 to $49 per month:

I'm writing this blog from Malaysia; hence, the currency change you see in the pricing above.

I recommend getting a basic commerce plan if you own an e-commerce store and sell many merchandise or products.

It doesn't charge an additional 0% transaction fee, yet you can manage your inventory, invoices, and receipts in one place.

For professional services or creative professionals, a personal plan would suffice for most cases.

Summary

Remember, every landing page builder has its own pros and cons.

There is no perfect landing page builder on the market, only the one that suits your business.

Evaluating the best landing page builder based on features may not be enough to make a good decision.

Consider other elements, including an intuitive user interface, your objectives, and your overall time and capacity to create a landing page.

What other landing page builder do you think should be inside this list?

Frequently Asked Questions

What's the difference between landing page and a website?

  1. Landing page is conversion-oriented, while the website focuses on branding and authority building.

  2. It has a particular offer with multiple calls to action in between the page. At the same time, website focuses on providing information for the user about the company.

  3. A landing page has only 1 webpage, while a website can have multiple web pages (e.g., home, about, services, contact us page, and more).

How do you choose the "Perfect" landing page builder?

Every page builder has its own pros and cons. There is no perfect landing page builder, only the one most suitable for you.

However, there are some pointers for you to consider when choosing the most suitable landing page builder for your products and services.

  1. Choose based on pricing that is comfortable for you.
  2. Choose based on the UI/UX and how easy it is to make changes and design.
  3. Choose based on your industry and the top features you need for a landing page.

Why use a landing page?

To improve the conversion of your marketing campaign. The landing page tool is used to convert visitors to leads and from leads to customers.

It's focused on getting visitors to take action, such as registration, sign-up, inquiries, and more.

It's also a cost-effective solution, as you only need to set up your landing page once and use it many times to help achieve your marketing goal.

What makes landing pages effective? What should I include on my landing page?

  1. Engaging headline in the beginning
  2. Sub-headline below headline
  3. Followed by a picture or a video with "auto-play" feature
  4. Count down timer
  5. Call to action button
  6. Social proof feature
  7. Testimonial
  8. Product image
  9. Mobile optimized
  10. Icon bullet points
  11. Describe what will the person get
  12. Footer with strong call to action headline
  13. Track record
  14. Testimonial
  15. Featured
  16. FAQ section

Where can I find more landing page templates for ideas and inspiration?

Here're some landing page templates resource that you may help it helpful.

  1. OptimizePress landing page template
  2. LeadPages landing page template
  3. Site123 landing page template


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