Top 10 Best SEO Marketing Tools For SEO Agency In 2024

Here are the 10 best SEO marketing tools we use as an agency to improve our client's website ranking and traffic.

These tools helped one of the sites go from 0 to over 180 clicks every day.

We'll include free and paid tools and website plugins here to help you rank better in the SEO game.

SE Ranking was one of the best investments we made back then when we started working on our SEO projects.

It used to have issues with inaccurate traffic search volume data and a lack of international keyword data, especially for Asian countries.
 
However, the constant release of new features and updates to the database makes things so much easier when working on SEO projects targeting the international market.

As of last we checked, they have increased their price for a bit, but looking at all the new features they're adding, I would say this is a fair pricing adjustment.

I stumbled upon Mangools when I was hunting for some low-cost SEO tools, and it's been a pleasant surprise. It might not be the fanciest, but it gets the job done with its five main tools covering everything from keyword research to backlink analysis.

If you're after the deepest data dive possible, you might find it lacking. But for most small businesses or SEO newcomers, Mangools gets the job done and won't break the bank.

Mangools offers a straightforward free trial without requiring a credit card. Users can sign up and test the basic features, then choose to upgrade to a paid plan for access to more advanced tools.

Ubersuggest is one of my team's most used SEO tools. It's beginner-friendly, easy to navigate and provides valuable insights for improving our clients' website performance.

Besides basic features like site audit, keyword research, competitor research and backlink overview, Ubersuggest also has its own AI tool called AI Writer for content creators to generate blog posts, social media posts, and even ad captions.

The packages Ubersuggest offers are much more cost-effective than those of other popular SEO tools like Ahrefs and Semrush. It's a suitable choice for those just starting their SEO journey.

Hike SEO is an indie SEO tool that I came across recently. It's another beginner-friendly platform that helps small business owners improve their online visibility without needing extensive SEO expertise.

It offers a gentle learning curve with practical steps and recommendations that are easy to follow.

A unique feature called 'Actions' that helps you plan your SEO schedule, including suggestions on how much time each SEO task will take to complete and detailed instructions on what to do.

Hike SEO's pricing might not be the lowest, but it's affordable compared to its premium counterparts like Ahrefs and Semrush. Although there's no free trial available, it does offer a 14-day money-back guarantee.

If you're looking for a free tool to check your website's speed, PageSpeed Insights is your best bet.

PageSpeed insights by Google can analyze the performance of web pages and provides suggestions for improvement. 

It evaluates both desktop and mobile versions of a site and generates a performance score based on various metrics.

Some metrics would seem quite technical and complicated for those who are less tech-savvy, but overall, the tool gives clear and easy-to-follow tips to help optimize website performance.

Google Analytics 4 (GA4) is a game-changer for SEO, and the best part? It's free. You get deep insights into how your site's performing and what users are up to. 

It plays well with other Google tools, which is a big plus. The AI features are pretty impressive too - they can spot trends you might miss. 

However, it falls short on keyword tracking and analysis. For this, you might need specialized SEO tools. 

That said, GA4 is still a must-have when handling SEO and remains an essential tool in any SEO professional's toolkit.

Google Search Console (GSC) is your direct line to Google's search results. It's a free, essential tool for anyone serious about their website's search performance. 

GSC shows you how Google sees your site, helping you spot and fix issues that could hurt your rankings. While it lacks some features like competitor analysis, its data comes straight from Google, making it invaluable. 

It's not always beginner-friendly, but mastering GSC is crucial for effective SEO. Whether you're troubleshooting a traffic drop or planning content, GSC should be your first stop for insights.

My team and I have been using Rank Math SEO for a while now, and I've got to say, it's a solid choice for WordPress users looking to up their SEO game. 

Even in its free version, you get to use features that you'd often have to pay for with other plugins. It's pretty much a all-in-one SEO plugin that allows you to optimize your on-page content, get keyword insights, and address technical SEO issues.

Of course, the paid versions have more advanced features, one which is Content AI, a comprehensive tool for content creators and bloggers.

Overall, I'd recommend Rank Math SEO to anyone serious about improving their website's performance and visibility.

Rank Math stands out with its budget-friendly pricing, especially when compared to other WordPress SEO plugins. It also has a 30-day money-back guarantee.

Their free version, though, is surprisingly powerful, packing enough features to satisfy many users' needs. 

I've used WP Rocket on my clients' WordPress sites, and I'm impressed with what it can do. It's a caching plugin that can speed up your website's performance.

WP Rocket automatically enables key caching systems upon activation as well as file and media optimization. 

The plugin's impact on site speed is immediate and remarkable. It's reduced load times for my clients' websites significantly, which is crucial for user experience and SEO. 

Just be prepared for a bit of trial and error when fine-tuning settings for optimal performance on your site.

While WP Rocket's pricing plan is not the cheapest, its performance benefits and ease of use justify the cost for many site owners. 

The plugin is regularly updated and comes with reliable support. It also has a 14-day refund policy.

Ahrefs is an industry-leading SEO tool my team and I have found invaluable for improving our clients' website rankings and organic traffic.

Its massive database of backlinks and keywords sets it apart from its competitors. Another exclusive feature the content explorer tool, which provides deep insights into the SEO performance of almost any site. 

My team members have also highlighted their filter options to me, saying that it allows them to find specific data more efficiently, easing their workflow.

Ahrefs' pricing reflects the power of its toolset. Although it's pricier than some alternatives, the accuracy, depth of data, and range of features justify the cost for serious SEO practitioners.

For starters, you can get 7-day trial for $7 to test the platform before committing to a subscription.

I've explored a variety of SEO tools to help boost your website's search engine performance. From comprehensive platforms to more economical and entry-friendly tools, there's an option for every need and budget.

The best tool for you depends on your specific requirements, resources, and SEO expertise. 

While free tools like Google Analytics and Google Search Console provide essential insights, paid tools often offer more in-depth data and features for serious SEO efforts.

I hope this list can help you choose the right tools to achieve your SEO goals. 

Do you know other SEO tools that have helped improve your site's performance? Let me know in the comments below!

Alex is the CEO of media funnel.co, a digital advertising company specializing in Google marketing, SEO, and social media marketing. He has also trained, coached, and consulted CEOs, executives, and business owners on how to improve their online marketing results and performance since 2020, after the pandemic.

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