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Top 5 Best Email Marketing Software in 2024

Last updated June 10 , 2024

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Written by Alexander Ang

Best Email Marketing Software

Email marketing is not dead. 

It is one of the most powerful tools for increasing your business's average order value and frequency of purchase.

Since 2014, I have used different email marketing software for my previous companies, and I realized that not every email platform is as perfect as you thought. Some have their own pros and cons, too.

However, depending on your company size, contact list, and objectives, there are certain ways to assess which type of email marketing platform is suitable for helping you achieve your sales and marketing goals.

Here are the top 5 best email marketing software we have compiled to help improve your business revenue goal, from growing to scaling your subscriber list.

Our Top Pick For
Best Email Marketing Software

Beehiiv homepage screenshot

Launched in 2021 by former newsletter giant Morning Brew employees, Beehiiv focuses on scaling the subscriber list, especially for content creators in the services and SaaS industry.

They have the largest email ad network in the industry, and you can monetize and earn revenue from your newsletter and subscription, too!

How?

This is done by bringing publishers and advertisers together. 

Let’s take a look at the highlights!

Beehiiv Top Features & Highlights

Cross-promote your newsletter with other businesses to help each other grow.
Option to Monetize your newsletter with big brands through their largest email ad network.
Ability to create polls, surveys, referral programs, and A/B test your email campaign optimised for deliverability.
Option to sell your newsletter through their subscription features.

Pricing

Beehiiv Pricing Screenshot

I like how they can help connect brands, publishers and advertisers to grow through their ad network community, ultimately driving profitable action with tonnes of real value.

From creating, publishing, and growing to monetizing it, they have all the plans whether you’re starting the email marketing journey or already at the enterprise business level.

Moosend screenshot

Moosend is a lightweight email marketing software with a simple yet easy-to-use interface to help you kick-start your email marketing journey.

It stands out because it is affordable compared to most email marketing software we discussed in this roundup post.

Moosend Top Features & Highlights

Send weather-based recommendation features to personalize your cross-sell and upsell experience (for example, clothing and appliances) to your subscribers based on their time zone.
A rare email heatmap analysis feature is used to visualise where and how your recipient clicks and interacts with your email to help improve your Click-Through Rate (CTR).
AI-powered user personalization to send product recommendations based on users' purchased history to help increase the business average cart value per customer.
Option to sell your newsletter through their subscription features.

Pricing

Beehiiv Pricing Screenshot

I like how they can help connect brands, publishers, and advertisers to grow through their ad network community, ultimately driving profitable action with tons of real value.

From creating, publishing, and growing to monetizing it, they have all the plans whether you’re starting the email marketing journey or already at the enterprise business level.

SendFox Screenshot

Most budget-friendly email marketing software out there with lifetime deals. 

It has most of the features required to help you set up your email marketing campaign, with up to 1,000 contacts for free.

If you’re just starting up with a minimal budget, SendFox is for you.

SendFox Top Features & Highlights

UI and UX are super friendly and easy to navigate, with a short learning curve especially for the beginners!
There is a referral widget feature where you can create your own referral campaigns and offer prizes to subscribers on autopilot. This helps you grow your email list for free.
Lifetime deals are available for up to 5,000 subscribers.

Pricing

SendFox Pricing Screenshot

If you have a limited budget, you can give this a try because, for only $49, you can send unlimited emails, create unlimited automation flows, and create a custom landing page with all your subscribers' growth reports, metrics, and so much more!

GetResponse Screenshot

GetResponse has been in the email marketing industry for over 27 years since 1997. 

I used it for my first website in 2014 and was impressed by the easy user interface.

Today, they have evolved into more than just an email marketing company.

From building landing pages, conducting webinars, collecting subscribers, and sending email autoresponders, they have all built it in for you, with top to bottom of the funnel in mind.

GetResponse Top Features & Highlights

Comprehensive features and tools like landing page builder, forms, built-in sales funnel, autoresponders, live chats and webinars system, without paying for additional third-party tools.
Easily track, score and segmentize engaged and not engaged subscribers based on activities to optimise the campaign and improve click-through rate.

Pricing

GetResponse Pricing Screenshot MYR

You could save up to 15% more with a bi-annual plan. 

With the available comprehensive features, I would say the pricing is affordable whether you’re starting out or have a growing business. 

Prices are quoted based on the number of contacts (Starting from 1,000 contacts), depending on the monthly, yearly, or bi-yearly plan.
You can also try out all the premium tools for 30 days; no credit card is needed.

mailercloud screenshot 1

Clean interface with affordable pricing, this email marketing tool had one of the highest ratings in Product Hunt and App Sumo during its launch in 2022. 

Its review ranges from 4.2 to 4.8, depending on which review site you're visiting. It focuses on the deliverability feature to help businesses get more opens, clicks, and conversions.

People are using it because of its efficiency, affordability, and excellent customer support, making it a strong choice for startups, solopreneurs, and small—to mid-sized businesses.

MailerCloud Top Features & Highlights

Pricing

MailerCloud Pricing

For businesses seeking a user-friendly, cost-effective email marketing solution with robust features and scalable plans, I think MailerCloud is a strong contender. 

If you require flexibility regarding subscriber management based on volume and are a moderate user when launching an email marketing campaign. Then, this email marketing service allows you to achieve your marketing goal without a hefty price tag.

Summary

Beehiiv is ideal for content creators and newsletter marketers who want to monetize their newsletters. Features include cross-promotion, monetization options, and detailed analytics.

Moosend is best for affordability with features like weather-based recommendations and AI-powered personalization.

SendFox is Great for budget-conscious users, offering lifetime deals and intelligent campaign automation.

GetResponse is a more comprehensive tool with features like landing pages, webinars, and AI email creation, suitable for businesses of all sizes that looking for A-Z solution, without needing other seperate tools for integration.

MailerCloud is known for its clean interface and cost-effectiveness, it is perfect for startups and small to mid-sized businesses.

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alexander ang

Digital Marketing Coach, Trainer & Entrepreneur That Has Been Helping His Students & Companies  to Improve Their Marketing Performance & Online Conversions Since 2020.

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