An Email Marketing Specialist's job is to help the company build, nurture, educate, and grow its subscriber list through a series of email marketing funnels and campaigns to achieve its business goal.

Whether you're an email marketing manager, specialist, or individual exploring an email marketing channel to grow your business, this guide aims to give you a perspective on what an email marketing specialist should do.

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As an email marketer, you brainstorm and work with the marketing team to set up a list-building funnel.

This process involves creating different processes to attract and capture potential subscribers' contact information, such as email addresses.

From:

The goal is to keep your subscribers in touch by broadcasting targeted emails later on that serve as follow-up or engagement emails to convert subscribers into customers.

This includes creating a series of emails designed to guide subscribers through their customer journey.

Example:

Welcome email series campaign:
Email 1: Thanking Your Subscriber for Joining the List.
Email 2: Share your BEST tip to help them achieve their goal.
Email 3: How your product/services accelerate the process.
Email 4: Testimonial, case studies or your client success stories.
Email 5: How to get on your offer with scarcity and urgency.

Of course, depending on your customer's behavioural journey, you can explore and brainstorm many other campaigns and email sequences with the team (As shown in the image above).

The aim is to engage, connect, provide value, and move subscribers closer to the conversion path through personalized, relevant email communication.

Want to maintain a high email deliverability rate?

Remove

✅ Bounced emails such as invalid or email “storage full” addresses.
✅ SPAM email addresses
✅ Inactive or disengage subscribers

Do this periodically.

Did you know that our ESP (Email Service Provider) has a way to determine sender’s reputation?

It gives the reputation based on various factors like how often and how many emails you send.

In short, the higher your reputation, the more likely your emails will be delivered to inboxes rather than SPAM boxes.

List hygiene also helps you avoid overpaying for extra email contacts, as most of the cost of email marketing software is calculated based on the number of contacts you have.

Increasing email click-through rates (CTR) involves optimizing email content through copywriting to encourage subscribers to click on the call to action button or call to action links.

Increasing purchase frequency or frequency of purchase focuses on encouraging existing customers to buy more often.

This involves creating targeted promotional email campaigns that can be:

You can drive repeat business and enhance customer loyalty by staying top-of-mind and providing ongoing value.

Improving the average order value (AOV) involves crafting email campaigns that encourage customers to spend more per transaction.

This includes strategies like

Email marketing professionals are key players in the digital marketing landscape.

Their work not only involves crafting engaging emails and analyzing data but also improving companies' business profit and margin without spending extra advertising costs.

If you have a knack for public relations, creativity, and building relationships with your customers, your career in email marketing could be exciting and satisfying.

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