# Alexander Ang
> Useful AI hacks and marketing strategies for businesses, in plain English. For Busy Beginners, Entrepreneur & Curious Teams
Public Ghost content for AI and LLM tooling. This file includes a bounded export of public pages first, then recent public posts.
Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`).
## Pages
### About Me
URL: https://alexang.co/about-alexander-ang/
Last updated: 2026-07-08T03:05:17.000Z
##   
My Background:  

- 🎼 Ex-musician, ex-sales and business development guy, ex-seminar marketer.
- 🧭 Currently managing 2 businesses as an AI educator & AI marketing agency.
- 🏆 Award Winning Agency and CEO for [MediaFunnel](https://mediafunnel.co/?ref=alexang.co)

Today, I'm leading a team of senior marketers and AI advocates to help companies master generative AI, AI agents, and build marketing solutions to improve their performance, productivity, and profits.

## Professional Profile:

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/AlexAng_CoverPhoto_FB--820-x-360-px---13-.png)

- Speaker featured at [Ad World Prime](https://adworldprime.com/?ref=alexang.co).
- Certified Digital Marketing Professional by [Digital Marketing Institute](https://digitalmarketinginstitute.com/?ref=alexang.co)
- Certified NLP Practitioner and NLP Coach from [ABNLP](https://abh-abnlp.com/?ref=alexang.co)
- Certified accredited Trainer by Human Resource Development Corporation, Malaysia  
    
...and someone who failed 6 businesses before getting this right 😅 ...and yes, I still make mistakes, and learn something new every day.

## Personal Profile

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/AlexAng_CoverPhoto_FB--820-x-360-px---17-.png)

The little me when I was about 6 years old.

- Born and raised in Klang, Malaysia.
- Grade 8 ABRSM - Pianist.
- Grade 5 Yamaha - Electone player.
- Studied at the University of Malaya, Bachelor of Environmental Science & Management.
- Was a choir conductor back in university life.
- Teaching music as a part-timer for 7 years.
- Mom passed away in 2025, June due to stage 4 breast cancer.
- Loves coffee, working out, and enjoys connecting with others.

## What I'm Working On

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/AlexAng_CoverPhoto_FB--820-x-360-px---16-.png)

🏢 I'm managing [**Media Funnel**](https://mediafunnel.co/?ref=alexang.co), an award-winning digital advertising AI agency specialising in AI SEO, Google Ads, Sales Funnel and AI marketing strategies based in Malaysia. 

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/AlexAng_CoverPhoto_FB--820-x-360-px---15-.png)

Media Funnel Core Team Members Group Photo

My team and I have a track record of working with over 113 brands, from start-ups and solo-preneuers to multinational corporations, helping them to **grow and scale their marketing performance and results locally and internationally.**

🤖 I also help people learn **digital marketing (since 2020) and AI for performance & productivity (since 2023),** with750+ hours of training every year across Asia,and I publish my thoughts here. 

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/Alexander-Ang-on-Adworld-Prime-1.png)

💌 Occasionally, my team and I send our clients and students insanely actionable AI & marketing tips, in plain English. No fluff. Just something that we actively experiment with and trial.  

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/Markies-Award-2022-2023.png)

MARKIES AWARD 2022 - 2023 For Media Funnel

🏆 We've been recognised as **Best Strategist Award &** **Best account-client partnership award**, **agency leader of the year,** as well as **best NGO's campaign award** in both 2022 and 2023.

## What My Students Are Talking About

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/AlexAng_CoverPhoto_FB--820-x-360-px---18-.png)

Screenshot Compilation of Student's reviews

- Facebook Reviews & Mentioned: <https://www.facebook.com/mediafunnel.co/reviews>
- For Google Reviews, please visit Media Funnel Google Business Profile:  
[https://share.google/mfADLryvCFrcMAtA4](https://share.google/mfADLryvCFrcMAtA4?ref=alexang.co)

## Why I Teach Marketing & AI in Plain English

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image.png)

  
Simple: **because nobody taught me marketing in plain English either.**  
  
Fast forward to today, and AI is doing the same thing to marketers everywhere.  
Everyone's talking about it. Most people are still confused and overwhelmed by it.

Here's what I kept seeing:

- People spend hours watching AI tutorials and learning with ChatGPT, yet **still do not know how to apply it to their business.**
- Agencies and "experts" make AI sound complicated, overly polished or over-exaggerate **on purpose.**
- Non-techie marketers feel left behind, not because they're slow, but because **no one explained it clearly.**

My principle has always been: **"When in doubt, test it out."**

That's what this newsletter is.  
Real tests. Real results. Plain English.

If you're a non-technical marketer, a business owner, a working professional, or just someone trying to figure out where AI fits in your work and business, stick around. 😊 

**Get In Touch!**  
For paid partnerships or Business Enquiries, please contact:

✉️ hello@mediafunnel.co  
📲 [011-4041 3149](https://www.google.com/search?q=Media+Funnel+Sdn+Bhd&stick=H4sIAAAAAAAA%5F-NgU1I1qDA2TE42NU5JSUq1NLSwNLG0MqhIMUpNsTBINLIwM00yTDS1WMQq4puakpmo4Faal5eaoxCckqfglJECAPV4V0pAAAAA&hl=en-GB&mat=CdK1rmVWWetEElcBTVDHnl6twhP7rt-7xRvv3LUH0MB%5FGev%5FiT520XLZT3t9n61oRY7imJnR9m0H8JO5hZM0XuTHTvXcccDLTN1ejeg0n2e3SM0d%5FqQuEiEvonpWaw%5Fhey4&authuser=0&ref=alexang.co)

### **Connect With Me On Social Media**

[Instagram](https://www.instagram.com/alexang.co/?ref=alexang.co)  
[Linkedin](https://www.linkedin.com/in/alexanderang/?ref=alexang.co)  
[Facebook](https://www.facebook.com/mediafunnel.co)

****Let’s Build Smarter With AI**

Want to use AI to improve your marketing, productivity, and business results?

Start with my newsletter, explore my AI marketing resources, or work with my team at Media Funnel to turn ideas into real results!

[Learn With Me ](#/portal/signup/free)
## Posts
### LinkedIn AI Content Is Getting Out Of Hand
URL: https://alexang.co/is-linkedin-ai-content-getting-out-of-hand/
Last updated: 2026-08-13T05:02:50.000Z
Have you noticed that most viral LinkedIn posts are generated by AI?

It's even easier to do it if you're a premium member.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-2-1.png)

Here's an example of the post below;

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-1.png)

I decided to use [Copyleaks AI Detector](https://copyleaks.com/ai-detector?ref=alexang.co) (one of the most accurate AI detection tools) to test it out, and it turned out to be 100% likely to have been generated by AI.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-4-1.png)

This post has at least over 1,500 of the total engagements (likes, comments, reposts), as shown below:

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-3.png)

LinkedIn has always been one of the most cited domains by Google overviews according to [Semrush AI Search Traffic Study](https://www.semrush.com/blog/ai-search-seo-traffic-study/?ref=alexang.co)

And the screenshot above is just one of the many.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-6.png)

Source: [semrush.com](https://www.semrush.com/blog/ai-search-seo-traffic-study/?ref=alexang.co)

## Can You Still Believe The Expert's Advice?

  
Many professional uses LinkedIn as a channel to build and establish authority.

But what we're seeing now is that most of their content are being AI-polished or generated by AI. 

According to [Pangram research](https://www.pangram.com/blog/ai-in-your-feed?ref=alexang.co), LinkedIn also has the highest long-form AI-generated content among other social media.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-5.png)

Source: [Pangram.com](https://www.pangram.com/blog/ai-in-your-feed?ref=alexang.co)

Most of us going to LinkedIn is because we wanted to hear from real people (the expert) to share their work, insights and perspective.

## AI-Generated Content Erode Trust & Credibility

  
Before you plan on using AI to generate and publish content online, ask yourself:

Would you trust the Brands more or less if you knew that their content is 100% AI?

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-7-1.png)

Source: Hootsuite Social Trends 2024

Customers and the community want to feel belong, be supported, and to hear from your unique experience, **not AI.** 

## My Content Is 100% Human, Assisted By AI

  
Until today, whenever I write or conduct a workshop, I insist of using my very own perspective, with real practical examples as my case studies.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-9-1.png)

Using AI Detector For One of my article: [5 Strategies To Scale Your Business To One Million, Safely & Sustainably](https://alexang.co/how-to-build-a-million-dollar-business/)

I only use AI to speed up the process of ideation, grammar, and plagiarism checking.

I use [Grammarly](https://www.grammarly.com/?ref=alexang.co) pro account to help check all write-ups, including grammar, suggestions, sentence structure of the sentences, proofreading, and many more.

Would that slow down my progress? Maybe.

But I'm more concerned with sharing my authentic experience of my work journey, rather than showing only the surface to my readers.

## 3 Lessons Of Integrating AI and Human Into Content Creation  

### **Lesson 1: Use AI for Efficiency and Human for Authenticity**

  
If everyone else is using AI, then everything will sound like everyone else or AI-ish eventually. 

Have the habit of doing it yourself first, with AI-assisted tools such as ChatGPT, Gemini, or Claude, and then adding in your own creativity at work.

AI is powerful, but maximizing it requires both your own creativity and clarity.

### **Lesson 2: Human Content Is The New Luxury**

  
Human premium will become more expensive in the future. Authenticity and uniqueness are something that AI can't generate or have.

Focus on using [Google's E-EAT](https://developers.google.com/search/docs/fundamentals/creating-helpful-content?ref=alexang.co#eat) formula to help boost your authority, ranking, and mentions across all online platforms. Here's what it means:

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-10.png)

Infographic by: [semrush E-EAT](https://www.semrush.com/blog/eeat/?ref=alexang.co)

- **Expertise** \- Showcase your professional knowledge and skills in your domain.
- **Experience** \- Show how you use, solve, or have case studies on the subject matter.
- **Authority** \- Build and optimise your profile on LinkedIn, websites, credentials, or certificates that prove your credibility.
- **Trustworthiness** \- Get mentioned, receive reviews and testimonials, and be featured by news media, podcasts, review platforms, or any authoritative sites to build an online trust signal.

### **Lesson 3: Scale With AI Workflow**

  
After you are confident with the flow, start creating your own custom brand voice AI agent, or system prompts that will consolidate, summarize, and repurpose key points that sound more like you.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/image-11-1.png)

Example of Personal Brand Voice Gem in my Gemini Account

You can use CustomGPTs, Gemini Gem, or create a Claude skill to help you achieve that.

This would require a lot of testing and trial and error to get as close as possible to your own unique brand voice.

As I said, use it for productivity and efficiency, not for copying it directly from the AI.

## **Stopping the AI Slop On LinkedIn**

  
LinkedIn realizes how bad the situation was, they're stepping up to crack down on AI-generated content, according to the VP of LinkedIn, [Laura Lorenzetti](https://www.linkedin.com/in/laura-lorenzetti/?ref=alexang.co) 

You can read more about it here:

[LinkedIn Is Fighting Back Against AI Slop — and AI CommentsAs AI makes it easier than ever to publish on LinkedIn, the platform is racing to separate genuine expertise from algorithm-chasing “AI slop.”![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/icon/cropped-Ent_Logo_Circle_Black_300-db5e22be-4cbc-40d2-9a15-f41e0a11edf3.png)EntrepreneurJason Feifer![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/thumbnail/linkedin-againt-ai-0526_g2155264857-3c9d7d35-c4f4-47e5-a02e-1651bb47e147.jpg)](https://www.entrepreneur.com/business-news/linkedin-is-fighting-back-against-ai-slop-and-ai-comments?ref=alexang.co)

Overusing AI habitually affects your reasoning and critical thinking skills over time, according to a study paper published on [Science Direct](https://www.sciencedirect.com/science/article/pii/S0001691825010388?ref=alexang.co)

We don't need more AI content; we need more creativity and originality than ever before. 

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/07/DSC_1159.JPG.jpeg) 

## Sign up for Alexander Ang

Helping People To Learn AI & Marketing in Plain English. For Busy Beginners, Entrepreneur & Curious Teams

Subscribe 

Email sent! Check your inbox to complete your signup. 

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### Lark Manages My Team's Productivity Better Than Google Workspace by 55%
URL: https://alexang.co/lark-google-workspace-alternative/
Last updated: 2026-07-04T09:51:16.000Z
If your team is bouncing between apps like WhatsApp, Slack, Notion, Zoom, business email and calendar, let me suggest this super-productive tool called [Lark Suite](https://larksuite.com/?ref=alexang.co)

They are my [Google Workspace alternative](https://www.larksuite.com/en%5Fus/blog/google-workspace-alternatives?ref=alexang.co).

![Larksuite Home Page](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/1280x1280.png "Lark")

💡

****TL;DR: Why We Switched to Lark Suite**  
1\. All-in-One Workspace  
2\. 7.5x More Storage for Free  
3\. Custom Operations Dashboards  
4\. Centralized SOPs (Wiki)  
5\. Seamless Task & Knowledge Management  
6\. Access 24/7 Live Chat support  
7\. Backed by a Global Community

## The Challenge

My team and I have been using Google Workspace, WhatsApp, Microsoft Office and Trello for over 4 years, and all of us are struggling with things like

1. **Scattered communication between the apps**. We need a more unified chat for our professional and official work.
2. **Fragmented tools.** Too many separate apps (like WhatsApp, Google Docs, CRM, database management, and many more) make the integration difficult.
3. **Limited Google Drive storage.** Google Drive has very limited 2TB storage space, even with the paid version, compared to Lark, which gives 15 TB of storage for the same amount that you paid.

## How Lark Can Help Small Businesses?

  
Here are more ideas of why we're using Lark to supercharge our team's productivity by streamlining all the processes in just one app.

1. **Cheaper alternatives** compared to Microsoft 365 and Google Workspace.
2. Easy to access **Live support 24/7** (Even if you're on the free plan)
3. Streamline your CRM, HR, finance, admin and operational workflow. Lark is all you need.
4. You get **7.5x more storage** at a lower price.
5. Strong company background (Owned by Bytedance)

## **8 Simple ideas to improve the team's productivity and save costs with Lark**

###   
**1\. Start with a free plan**

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-4.png)

First, you get a generous 100 GB of storage with the free plan.   
It's better than Google's free Gmail plan, with only 15 GB.

### **2\. Create your organisation**

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-5.png)

Every account gets to create or join an organization

Next, create an organisation and invite teammates to join and collaborate.

![image.png](https://codahosted.io/docs/0Sgc3262_Z/blobs/bl-XGsuY9kERJ/0b3e2484049bfdc62f6396096a22f04f6ff85ee9c4e52e254cd36dca48ab19c25722629d2dbd9e60cd10b99b14b062bd8d34bbc78a2260869590a217a2492bc478cf14a9c4a0dd4158d4604edbdb7737e51f464bdd85907ea81015963f4fdbad90d4e8b2)

Example screenshot of how my message dashboard looks like

No more mixing random friends, family and work group chats on WhatsApp or Telegram, or bouncing between Google and orith Slack.

All the work, tasks, folders, email, and calendar will stay within the organisation. Keep things focused, not distracted.

###   
**3\. Manage and Keep Track of All Your Company's Work**

This is a game-changer for me.

You know the frustration of constantly needing to follow up on your team’s progress and check in for updates when the deadline is ticking?

This “Task Management” solves all that with a number of cool features.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-7.png)

Sample of my tasks management dashbaord

I can get my team to create tasks directly in the chat.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-8-1.png)

I can add myself as a subscriber to monitor the progress of tasks or projects, like a project manager role, to oversee everything.

When they’re done, or the deadline is due, I would get notifications directly in the dashboard, without needing to scroll or search again to find where I left off.

### 4\. Make full use of the 24/7 Live Chat

![Lark 24 Hour Support](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/lark-24-hour-support.png "Lark 24 Hour Support")

Lark has a 24 hours customer support, from general Q&A to troubleshooting 

Who do you contact when you have an issue with Google Workspace?

Instead of clicking around, finding support emails, or going to the pre-sale live chat to get help, it's just not practical at all.

Yes, it’s not a paid feature; anyone with a free account can access the live chat to learn, build, and troubleshoot with the customer service support team.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-11.png)

You can also leverage their AI assistant to get all the answers and the "how-to" guide directly in the app, without needing to open a different browser, sign in, etc.

This level of support is not common for software companies: either you pay for support, ask for help in the community, or you have to read through 1,000-word-long, do-it-yourself troubleshooting articles.

That is absolutely a time waster. But it’s not for Lark. 

Their customer service operates 24/7, serving international clients, and time zone will never be an issue.

### 5\. Connect with All The Apps You Need

![Slack Integration to streamline communication](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/slack-integration-to-streamline-communication.png "Slack Integration to streamline communication")

Lark can integrate with your favourite apps, making automation and workflow seamless

Of course, Lark can integrate with over 2,600 of your favourite apps and tools to help you work more smoothly and seamlessly.

Best for companies that are used to other third-party apps.

The only thing you need to do is familiarise yourself with the flow of connecting them, so you can build things like automation, which can get a little overwhelming sometimes.

### 6\. Build Your Own Finance, HR and Revenue Dashboard

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-13.png)

Example of our company sales and revenue dashboard, using Lark

Yes, that’s what we do for our own organisation. 

![Lark Drag-and-Drop Blocks](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/lark-drag-and-drop-blocks.png "Lark Drag-and-Drop Blocks")

Example of how you can visualize your data across your organization.

You can skip subscribing to multiple tools and then spending time integrating them.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-14.png)

This is our HR leaves management list, with detailed dashboard inside.

From setting leave forms to visualising the attendance report and employees' work schedules, you can build it however you want in Lark.

Did I mention? 

This feature is available to all Lark users, even those on the free plan.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-15.png)

Example of our internal company invoice management dashboard using Lark, seeing number of invoice created every month.

We also use it to monitor the number of invoices created by the company, down to the individual level (if you’d like), and everything is stored securely within the organisation.

Making it easy for managers and management to see the big picture at a glance.

### 7\. Consolidate All Your SOPs, Processes & Flows

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-16.png)

Example of Media Funnel SOPs, handbook, processess and FAQ's in Wiki (Lark's Feature)

Wiki is like a knowledge-based centre.

Basically, I create, manage and organise all my company's essential skills, SOPs, and processes in one place, which can be link from one to another.

This makes knowledge retrieval and onboarding sessions easier and smoother, without bogging down the senior team's time over the long run. 

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/google-drive-storage.png "Google Drive Storage")

This is what our company's Google Drive folder looks like. Google Drive is not ideal for organising folders, consolidating companies' SOPs and processes. It's just messy.

Google Workspace mixes all folders together (Docs, Sheets, Slides, Images, Videos), making it very difficult to sort, track and search.

This has always been a major source of frustration for my team's performance. Everything takes longer to find, sort and organise.

Now, no more sifting through messy Google folders or endless Google Docs, the information in our Lark above is centralized and easily accessible.

### 8\. Vibrant Community That Makes You're Not Alone

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-17.png)

Example of Lark's community, joining based on your country, where community can help and support each other.

You can see the community is very active, helping each other with their questions and challenges.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/lark-trusted-around-the-world.png "Lark Trusted Around the World")

Example of some of the biggest brands across the world, that uses Lark

Often, they will have casual coffee sessions or both online and in-person workshops that bring everyone together to share and support each other.

Invited speakers are usually from publicly listed or multinational companies, with directors and CEOs sharing how they use this tool to manage company workflows and operations across sales, operations, finance, HR, and marketing.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/img_v3_0210c_d9a22ebb-cabe-4de3-83e7-11b3b9b4c7hu.png)

Example of local community event to help improve efficiency and productivity of use cases with Lark.

When you have a closed-group community to connect with, everything about learning and maximising the use of the tools becomes so much easier, in my opinion.

### Summary

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/06/image-18.png)

Summary of what can Lark do for your organization (FREE)

The parent company behind Lark is ByteDance. 

Growing, managing, and scaling a company are interconnected yet distinct in their tool stacks and workflows.

And my above use cases are only the tip of the iceberg.

If big brands around the world are using them to scale their operations, systems, and workflows… 

Shouldn’t a company with a smaller team start exploring how this scaling can help us, too?
### 11 Email Marketing Best Practices Every Marketer Should Know
URL: https://alexang.co/email-marketing-best-practices/
Last updated: 2026-06-03T17:31:01.000Z
Email marketing may seem insignificant if you have a small subscriber list or are just starting in business.

If you Google "Email marketing is...", the first suggestion is "dead."

![Email Marketing Is Dead Screenshot](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/email-marketing-is-dead-screenshot.png "Email Marketing Is Dead Screenshot")

Well, statistics tell otherwise.

[Email drives an ROI of $36](https://www.litmus.com/resources/email-marketing-roi?ref=alexang.co) for every dollar spent, 36 times higher than any other channel!

In this quick guide, I want to show you the best practices for improving your email marketing results, with examples.

💡

****TL;DR**  
1\. Mention Their Name throughout.  
2\. Segmentize based on channels and sources  
3\. Optimise font size for mobile view  
4\. Optimize "Welcome Email" series  
5\. Insert multiple call to action (CTA)   
6\. Hyperlink using brand colour  
7\. Include a small logo on top  
8\. Write only 1 to 2 sentences per paragraph  
9\. Get them to reply to your email  
10\. Use bullet points and emojis  
11\. Remove non-open or non-active subscribers

## 1\. Mention Their Name throughout.

Address the recipient by name using the CRM personalisation feature throughout the email.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/eg-2-1-1.jpeg)

CRM Email Personalization Example

Example, mention their name in the subject headline, within the email copy, and one more at the end of the email.

Here's a simplified example version to give you a perspective:

💡

**Subject headline:*   
****Alex**, What Specific Challenge Do You Have?  
  
**Email Body:*   
I know times are tough, don't you think so, ****Alex**?   
  
PS: We're in this together ****Alex.**  
  
Over the coming weeks, I will send you tutorials on pivoting during this challenging time.

## 2\. Segmentise based on channels and sources

  
Separate your subscriber list by funnel and channel. 

For example, you could have a list for:

- Subscriber list who downloaded your eBook.
- Subscriber list who signed up for your newsletter on the website.
- Subscribe list who are active and inactive.

The idea here is to allow you to customise the email content based on how they have interacted with your business, so you can then launch a more targeted and personalised email campaign afterwards.

## 3\. Optimise font size for mobile view

[85% of people](https://99firms.com/blog/mobile-email-statistics?ref=alexang.co) use their smartphones to access email.

So, use a 14-16px font size when writing your email.

Optimize the below, which could compromise readability. 

## 4\. Optimise "Welcome Email" series

![Welcome Email Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/welcome-email-example-1.png "Welcome Email Example")

Welcome Email Best Practice Example

A welcome email has the highest open rates compared to other content emails.

Because it is new, and people are excited about what you would send to them, make it count!

Take some time to write an engaging welcome email that welcomes your subscribers and includes valuable resources.

This method could increase your open rate afterwards for the second and third emails.

## 5\. Insert multiple call to actions (CTA) 

![Sample Email with Call to Action](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/screenshot-2024-06-21-120455.png "Sample Email with Call to Action")

Example of balanced CTA placement in email marketing

Depending on your email's length, this point is debatable.

Some businesses prefer to have one at the bottom; others prefer a few within an email.

💡

In my experience, having 2-3 calls to action is just nice.  
  
It allows the reader to click conveniently while reading your email, without having to find the link again or have to scroll to the bottom.

## 6\. Hyperlink using brand colour

Get people to remember your brand through colours.

Let me give you an example.

- When you see yellow, what's the first brand that comes to your mind?

💡

Change the hyperlink to your brand colour to project consistency and professionalism, and to enhance brand recall. (User can remember your brand!)

## 7\. Include a small logo on top

![Email with Logo example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/screenshot-2024-06-21-121420.png "Email with Logo example")

Optimized Header Logo Layout Example

Keep the logo size below 100KB, with 150-250 pixels. 

Otherwise, it risks going into spam.

I suggest adding the logo to the header, just below your email signature, or to the footer of your email.

💡

Note that size matters, as large image files might trigger email spam filters.

## 8\. Write only 1 to 2 sentences per paragraph

![example-of-one-to-two-sentences-paragraphing-email](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/screenshot-2024-06-21-122202.png "example of one to two sentences paragraphing email")

Short Paragraph Email Formatting Example 

This method has been widely recommended since I first learned about email marketing in 2013\. (And it still works now!)

This method of paragraphing helps with a few things:

### A. Enhance readability

Short paragraphs create white space, making the email less intimidating and more accessible to scan.

### B. Quick comprehension

Readers can quickly grasp the main idea of each paragraph without feeling overwhelmed by large blocks of text.

### C. Mobile-friendly

Short paragraphs are easier to read on smaller screens, where long paragraphs can require excessive scrolling.

### 9\. Get them to reply to your email

Getting your subscribers to reply to your email (especially the welcome email) is not just about increasing engagement; it also helps improve future inbox delivery rates.

Email service providers (ESPs) like Gmail and Outlook use engagement metrics, including open rates, to gauge the relevance and quality of emails.

If your subscribers don't open, click, or otherwise engage with your emails, they will be deemed "non-relevant" to the user, which will hurt your inbox delivery rate later on.

### 10\. Use bullet points and emojis

![Email sample with bullet points](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/screenshot-2024-06-21-123108.png "Email sample with bullet points")

Using Bullets and Emojis as Visual Anchors Example

Bullet points guide the reader's eyes.   
  
It makes it scannable and improves the reading experience.

The same goes for emojis.  
  
Adding emojis in emails can add an extra personal touch to emphasise your points.  

💡

Try using emojis in your headline, too. You would be surprised by the open rate. (Just don't overdo it)

### 11\. Remove non-open or non-active subscribers

It is called list hygiene in email marketing.

It may seem harmless to leave inactive subscribers on your list, but did you know that having too many [can negatively impact your sender reputation](https://www.rejoiner.com/resources/inactive-subscribers?ref=alexang.co#:~:text=Subscribers%20that%20never%20touch%20your,money%20by%20sending%20more%20emails) and deliverability rates?

💡

Keep your unsubscribe rate to below 1%. If it's more than that, review your email content like headlines, copies and overall offer. 

A common mistake people make is either hoping these inactive subscribers will one day open their emails or being unwilling to accept the loss of an email address.

That would require another strategy, called a "List re-activation" campaign series, where you send a few emails to this inactive list and ask whether they still want to be on the list or would prefer to be removed.

Anyway, don't worry about inactive email addresses; focus on the quality of your list, not just quantity.

## Final Thought

Email marketing professionals are key players in the digital marketing landscape.

Their work not only involves crafting engaging emails and analysing data but also improving companies' profits and margins without incurring additional advertising costs.

What other best practices do you think should be in this list?
### 10 Best Landing Page Practices With Examples
URL: https://alexang.co/best-landing-page-practices/
Last updated: 2026-06-03T17:34:19.000Z
Most landing pages don't convert because of these 3 things:

1. Bad visual design
2. Boring content
3. Don't understand the consumer's buying psychology.

The practices I shared with you won't go away; they've proven themselves since I started learning marketing back in 2015.

💡

In fact, these simple practices reduce cost per result (CPR) by over 35%, and generate 6-7 figures in revenue for our client.

Let's get started.

### 1\. Start with a "Benefit or Problem Driven" headline

![Landing page -Engaging Headline Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/benefit-headline-driven-image.png "Benefit Headline Driven Image")

Engaging Landing Page Headline

Focus on the benefits, features, and goals.

You should only use one sentence, targeting one audience group with one outcome.

A few more examples for you:

- **How to** achieve X using Y
- **Reduce** X even if you're at the stage of Y
- **Scale** your X, with the latest Y, using only Z

### 2\. Add a Supporting Headline

![Landing Page - Supporting Headline Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/landing-page-supporting-headline-example.png "Landing Page - Supporting Headline Example")

Add Supporting Headline After Headline

Supporting headlines reinforce the message that follows the main headline.

The font size should be smaller than the main headline.

Use a different colour, with smaller font size to visually showcase the differences from the headline.

### 3\. Use "Top Announcement Bar"

![Top CTA Bar Screenshot Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/top-cta-bar-screenshot-example-1.png "Top CTA Bar Screenshot Example")

Add Top Bar / Announcement Bar

This top bar is designed to quickly grab attention right from the start.

It should be short, with a direct message about what offer or promo is available to the visitors.

This type of bar is powerful because it is designed to be noticeable without being intrusive, making it effective for conveying important messages or offers.

### 4\. Include Real-Time Social Proof

![Social Proof Example by Provely](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/social-proof-example-by-provely.png "Social Proof Example by Provely")

Include Social Prove (eg: By Provely) 

You may have seen these when checking out hotel deals on travel sites.

Is the data real? 

"Yes" and "No.

**Yes,** if the social proof data was tracked and previous user interaction was recorded and showcased on your.

**No,** if you don't have any data collected yet, people sometimes use dummy data and replace it with real data once there's enough.

### 5\. Point Forms to Summarise Your Offer 

![Summarizing Your offer with bullet Points Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/summarizing-your-offer-with-bullet-points-example.png "Summarizing Your offer with bullet Points Example")

Bullet Points to Summarise Offer

Users want to know what this offer is about as quickly as possible.

Therefore, bullet points or numbered point forms can structure and organize the information on the landing page clearly.

💡

You should add these point forms along the mid-section and towards the bottom recap section of the landing page.

### 6\. Add Countdown Timer

![Countdown Timer Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/countdown-timer-example.png "Countdown Timer Example")

Countdown Timer

A countdown timer creates a sense of urgency and scarcity around your offer, prompting people to take action quickly.

- I recommend including it at the top of the landing page hero section.
- Set the timer from 10 minutes to 72 hours, depending on the campaign duration.
- Then decide what happens after the countdown ends.

Do you want to hide the timer, redirect to another page, or do nothing when it is 0 seconds?

### 7\. Include a Frequently Asked Questions (FAQ) section

![FAQ Section Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/faq-section-example.png "FAQ Section Example")

Frequently Asked Questions (FAQs) at the end

You should only include FAQ with the most pressing questions under the section. 

For example, our company use it as an "objection handler" and "what to expect" section, questions like:

- What to expect after payment.
- Who is this offer for?
- Why is it expensive? Or why is it Free?
- Is there a catch?
- How does the refund work?
- What if I'm not satisfied with the proposal?
- Can you guarantee results?

💡

The goal of having an FAQ is to address your visitors' doubts and concerns. I recommend adding at least 5 pressing questions your visitors would want about this offer.

### 8\. Add Your Guarantees

![Money Back Guarantee Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/moneyback-guaranteed-1.png "Money Back Guarantee Example")

Guarantee Example

Use guarantees to instil confidence and security before they make a payment.

💡

A guarantee should be a ****"no loss"** to them, and if possible, all guarantees ****should be quantifiable like how many days, how many percent improve, how much time saved**.

Need some idea? Here are some examples of guarantees:

- Money back guaranteed
- Results guaranteed
- Lowest price guaranteed
- Performance guaranteed
- Lifetime guaranteed

### 9\. Add "What to Expect" Section

![What to expect example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/what-to-expect-example.png "What to expect example")

What to Expect Section

Inform in advance "what to expect" after they've signed up.

This section increases transparency by providing clarity for customers.

Help your users understand and make it straightforward so they can make faster decisions, leading to higher conversion rates.

The "What to Expect" section should be in point form, with icons and the steps involved; remember to simplify the steps!

### 10\. Screenshots As Proof of Results

![Results Screenshot Example](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/05/results-screenshot-example-1.png "Results Screenshot Example")

Results Screenshot

The result always speaks louder than words, as simple as that.

It showcases your expertise and establishes your authority.

💡

Don't just attach raw screenshots! Highlight it, point it with arrows, describe it to help guide their eyes on what they should be focusing on.

## Your Turn

  
Hope this is helpful for you! 

Do you have any questions about these practices? Or perhaps you have some cool tips that I didn't include here.

What other best practices do you think should be added here?

Let me know your thoughts!
### 5 Strategies To Scale Your Business To One Million, Safely & Sustainably
URL: https://alexang.co/how-to-build-a-million-dollar-business/
Last updated: 2026-06-03T17:23:21.000Z
If you want to hit 1 million in revenue without ad spend, you’ll need a bold, aggressive organic marketing strategy, such as focusing on crafting an irresistible offer that focuses on delivering results, making the pricing competitive (Cheaper than most competitors out there), forming win-win partnerships on the go and learning how to tap into your own media assets for maximum gain.

![](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/04/Total-Revenue---Screenshot-from-Accounting-Dashboard-1.png)

Total Revenue - Screenshot from Accounting Dashboard (YoY)

💡

****Key takeaways:**

- Bundle your services, price them lower than the competitor's, and grab as much market share as you can.
- Give away your expertise by offering free workshops in the beginning to build authority across the room.
- Optimise all your social media profiles to reflect what you do, and set them to public for both personal and business accounts.
- Identify and collaborate with as many businesses that share your audience without a direct conflict of interest.
- Implement a simple SEO strategy on your website, while keeping AI visibility in mind.

It took me 5 years to achieve it, and I wish I could have learned this much earlier.

## Step 1\. Commit Your Results For The First 4 Clients

When I started, I made a promise to my first 4 clients:

I would bring every skill set I had to help them with their online marketing.

Instead of separating services for different pricing like running paid ads, building a website, creating landing pages, or building webinar funnels, I told them…  
*"Give me a retainer, and whatever you need, I will do it for you."*

> *"Give me a retainer, and whatever you need, I will do it for you."*

This approach not only showed my dedication to delivering results for them but also made my offer hard to resist, given the value they get for the price they pay.

As a result, I generated 4 sales in the very first month of my business, each with a $2,500/month retainer, for a total of $10,000/month in cash flow to sustain myself.

****Here’s the lesson:**

- When you’re just starting out, try this: offer a price that makes people stop and say, “Wait, I get all that for this amount?”
- It’s a great way to grab market share, especially if you’re delivering the same (or even better!) value than the big players.

## Step 2\. Learn how to teach from 1 to 100

![Alex-Ang-Teaching-At-Workshops](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/04/Untitled-design-1.jpg)

Being able to teach and present isn’t just useful, but it’s one of the fastest ways to build authority fast, get noticed, and open doors you never thought possible.

I have generated over 500k in revenue a few years ago through speaking, training and workshops while running my agency full-time.

Here’s how I get started. I’d walk right up to corporate training providers, introduce myself, and say,

> *“Let me give your team a free training session, no strings attached.* 
> *If you think I’m good enough to help your clients, great!* 
>  
> *If, after my training, your team doesn’t see results after implementing my strategies, you owe me nothing.”*

Thinking back, I think that was a bold move that opened doors and built trust fast for me.

Remember, when you teach, not only are you adding value to people's lives, but you are also making yourself the go-to person. The ****"Authority"**.

## Step 3: Have a strong social media presence

[![Alex-Ang-LinkedIn-Profile](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/04/Screenshot-2026-04-15-174226-1.png)](https://www.linkedin.com/in/alexanderang/?ref=alexang.co)

First, review your personal and business account profiles. You need to rewrite your bio and about page to clearly explain what you do.

Here’s how my LinkedIn Bio looks (screenshot). Next, get professional headshot photos and publish them across different social media channels (even those you're not active on).

It also helps way to anchor how your friends and potential customers remember you whenever you post something online.

Because of this, I got more projects and speaking opportunities through friends and followers who worked in those multi-national companies.

****Start posting and engage** with the people you already know online (likes and leave meaningful comments). 

****Post to at least 2 different channels** (Your most active one) and monitor the reach and impressions for each. People will remember you more than you think!

## Step 4: Team up with as many partners as you can who share your target audience

![Collaboration-And-Partnerships](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/04/Copy-of-Untitled-Design--1-.jpg)

Who are the businesses that share the same target market as you, but don't have a conflict of interest?

To me, the videographer, the graphic design industry, and education companies are among them.

Currently, I'm working with more than 10 educational partners to promote my workshop, which has enabled me to train over 1,500 students across the APAC region since 2021.

## Step 5: Implement a simple SEO strategy for your website

[![Website-SEO-Implementation](https://storage.ghost.io/c/f1/aa/f1aa313b-9326-42b7-9571-b8b1e118434c/content/images/2026/04/image-1.png)](https://mediafunnel.co/?ref=alexang.co)

SEO is one of the best ways to drive high-quality traffic and leads to your business online.

What you need is a simple-looking professional website (like this one, I'm using [Ghost.org](https://ghost.org/?ref=alexang.co)), or a vibe-coded website (like [mediafunnel.co](https://mediafunnel.co/?ref=alexang.co)).

Start with a few important pages, such as the home, about us, services or product pages, and the contact us page. You can always expand it later.

Be sure to optimise this **3 things constantly**, and you shall see results within weeks.

- Make the website load smoothly and quickly **(Within 3 seconds)**
- Ensure the website is mobile-friendly and responsive.
- Make sure all your webpages have relevant keywords and content throughout.

Working on SEO could also improve your visibility in AI platforms like ChatGPT, Google Overview and Perplexity. Work on your SEO strategies, and keep AI visibility in mind.

****Pro tip:** If you want to get ideas for what a beautiful, professional website looks like, visit envato.com and templatemonster.com for design inspiration.

### Final thoughts

It's easy to start a business. It's difficult to grow consistently; scaling it to the next level is even more challenging.

At different stages of revenue, you will need to upgrade your mindset, decision-making, and perspective to achieve breakthrough results.

So, if you want to start a business, get out there, meet people, and connect with those who’ve already made it big.