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Stan Store Reviews (2024): Pros, Cons, and Is It Worth It?

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Written by Alexander Ang

Last updated August 24 , 2024

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I signed up for a 14-day free trial with Stan Store, and I would like to walk you through things you need to know before signing up.

Here's an overview video on how Stan store works:

Let's dive it in.

1. What is Stan Store and Who is it For?

Stan Store Cover Photo

Imagine you're a coach, affiliate marketer or a content creator...

You provide services and sell digital products through social media platforms such as Facebook, TikTok and Instagram...

Stan store will be an all-in-one Link-In-Bio store to promote and sell your digital products. 

Here're the example of niches that Stan Store could help you with.

Stan store choosing a niche screenshot

Here's what a Stan store Link-In-Bio would look like:

Example of Stan Store Bio-Link Page
Stan Store Example Link-in-bio page
Stan Store Example

2. What Can You Promote and Sell on Stan Store? 🧐

Here are all the 9 options you can choose from below:

Stan Store product type

Let me summarized it for you:

  1. Promote Lead magnet: To collect emails and grow your email list.

  2. Calendar Booking: For booking discovery call or for paid coaching.

  3. Online Course: To create, host and sell your online course within the store.

  4. Webinar: Host free or paid webinars, or online events for your audience.

  5. Stan Affiliate Link: to promote Stan Store as an affiliate

  6. Digital Product: PDFs, Guides, Templates, Exclusive content and eBooks.

  7. Custom Product: Custom Requests, audit plan and video reviews.

  8. Recurring Membership: Sell online recurring subscription plan

  9. URL: Redirect users to external site or your affiliate link

As you can see, if you're a content creator who sells online digital products, or a coach who sells your 1 on 1 coaching services with a calendar booking system, then Stan store will be like an all-in-one creator store.

3. Pros: What We Like About Stan Store 🤩

a. Clean and Easy To Use

The learning curve for me is super short. 

Everything is pretty much under the sun the moment you sign in.

The user experience and interface is super easy to navigate, and you could probably master the whole store within 45 minutes or so.

B. Powerful "Ask Stanley" AI Assistant

Stan Store - Ask Stanley AI assistant

They have this "Ask Stanley" AI assistant, where you can quickly get all your questions answered.

Instead of sending email support, or having to queue on a live chat, "Ask Stanley" their AI assistant will answer all your queries within seconds. 

Ask Stanley can also act like a ChatGPT, helping you brainstorm to kickstart your digital product business whenever you ask the AI bot.

Here's one example below.

Stan Store - Ask Stanley AI Assistant

Other than using it as a support, you can also use it for copywriting, plan for your promotional or marketing strategies with this AI Stanley tool within Stan Store itself.

C. replace Third Party Tools For Your Business

A.K.A save more money on other softwares.

The problem with integrating multiple apps for your business is that the software may disconnect and it is not stable. 

Since all the tools are built-in, it would be much more stable when you're running your business 24/7.

In short, here's what Stan store can help replace these tools (Some may require upgrade though)

D. Beautiful Link-In-Bio Design

Stan Store - Link in bio design template

You can choose from 11 styles to customize your link-in-bio page easily. 

Stan store itself are also optimized for mobile use, so it would make it so much easy for you to make adjustment whenever you go.

You can even set up your own store directly on your mobile phone quickly, without having to login to the backend through laptop or dekstop.

Customize your link-in-bio easily with all readily available templates. (Insert pic)

E. Simplified Landing Page Creation Process

Stan Store - Create private landing page

No more clunky and confusing landing page drag-and-drop builder.

Even though the landing page has limited customization, which I don't think you need it too as the design itself is pretty good.

It's easy to setup and edit, making it simple, organize and concise for the users.

F. Setup Your Own Affiliate Program

As a creator, you can create affiliate links for your digital product, including customizing the percentage of comission, and sharing that external link in your link-in-bio page.

Transaction will be recorded and the affiliate's name will be associated with it when a customer purchased through the link.

Do note that Stripe will hold the funds for both parties for 30 days before initiating a payout to ensure no refunds occur within that period.

You will also be responsible for paying the transaction fees associated with the payment to Stripe and PayPal.

4. Cons: Things You need To Know About Stan Store 🤔

A. Limited Integration With Third Party Tool

Stan Store - Available Integration Tools

It has limited integration, as shown in the image above.

If you are not a fan of MailChimp (Like me and my team), you may need to upgrade to Stan store's email marketing system instead.

Hopefully, they will add more third-party email marketing tools to give users more options in the future.

B. Features That requires Upgrade

Stan Store - Funnels Features That Requires Upgrade

Here're a list of things that Stan Store requires you to upgrade if you want to use it

Facebook Pixel and Google Tracking Code: For ad re-targeting purposes.
Remove Stan Store's Branding: The standard creator plan does not allow you to remove Stan Store's branding.
Funnels feature: Example you can market multiple products to your customer during a single checkout, upsell a new product once customer completes their initial purchase and ask for payment once & use their “add-on/skip” feature for faster checkout

C. Limited Customization

An engaging landing page would have more elements such as a count down timer, social proof notification, delay pop-up, slider and so on, but not here in Stan store.

Keep in mind that if you require more features like this, you will need to subscribe to additional landing page tools.

Here I talk about how to choose a best landing page builder.

D. Can't Integrate Stripe Account for Certain Countries

Stanstore - Limited Stripe account Integration for certain countries

Not all countries are supported though, if you're planning to connect Stripe account with Stanstore.

Example, if you're from countries like Thailand, Malaysia, Taiwan, Japan, Indonesia, India, Pakistan and many more.

Stanstore ask Stanley- Limited Stripe account integration for certain countries

Screenshot conversation with Stanley - Stan's store

So be sure to double check if you're using Stripe.

Alternatively, you can use Paypal and it's available for all countries.

This may impact your sales if your customers are from some of these countries.

5. Stan Store's Pricing 💰

Stan Store Pricing

They have 2 types of pricing:

I recommend the creator plan if you're starting out to build an audience, or if you're looking for an alternative, or if you have only a few products to sell.

But, if you've already been in the business years and have a established products that the market loves, then the pro plan would be a great option.

Final Verdict

Stan store is for you if:

Sell digital products or coaching services through TikTok and Instagram.
You're not an ads person, running ads to drive revenue.
Manage all your customer based and business under 1 roof.
Looking for an alternative to switch from Linktree or Kajabi, Teachable.
You're ok limited customization on designing part of the link-in-bio and the landing page.

Stan store is not suitable for you if:

You or your target audience are not active on TikTok or Instagram.
You're very particular on how every product and landing page design should look like.
You need more customize sales funnel with more control on how it should flows.

If you would like to try Stan Store for free,

click here for a 14-day trial.

Let me know if what I mentioned above resonates with you.

You can sign up and start selling your digital products and services today in your social media link-in-bio profiles.

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Author Alex Ang Profile Picture

About the Author

I'm a certified digital marketing professional, lived and breathed digital marketing for over ten years.

I'm very active on Instagram and has been seeing "Faceless Content Creator" are on the rise and stumble upon this tool.

Currently, I'm managing a multiple 6-figure digital advertising agency and train, consult and coach business owners and marketing teams to improve their marketing performance. 

You can learn more about me here.

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