Best 2025 Instagram Tips of all time by CEO Adam Mosseri

The answers provided in this article are curated from authoritative sources, primarily from insights shared by Adam Mosseri, the CEO of Instagram. 

While we strive for comprehensiveness, we're only human – some updates might have slipped through our net. 

For the most detailed and up-to-the-minute information, we recommend checking out Instagram's official blog and Mosseri's personal accounts.

Now, let's get started and explore the burning questions that is shaping Instagram marketing in 2025 and beyond. 

Whether you're a seasoned social media marketer or just starting out, you're sure to find valuable insights in the following Q&A.

Indirectly yes.

When you reply on comments, your followers gets your updates. This creates excitement which in turn makes them more likely to interact with your contents in the near future. In turn, this helps with reach.

But if the intention is to get boosted by replying to a bunch of comments, you will be disappointed.

No. Editing a post after you publish will not affect its reach.

Highly recommended to check out creator marketplace as an option. 

Request is a place where brands will reach out to you and for you to reach out to brands via DMs as well.

And see if they brands are align with your value.

Also check your DMs.

No. You don't need Hashtags. They can be used to explain what you post and to connect other posts. They are not hacks for a great reach and not necessary to use.

Instagram is not looking to ban anybody in the shadows. 

If you have an issue with your account, look into your profile account status. If something has been taken down and you think it is a mistake, you can appeal. If your account is not recommendable it will be shown as well. We want you to know these issue so that you can address them.

Absolutely. Smaller creators are often the most interesting creators and they are the big creators of tomorrow. We are definitely trying to find out ways to do more to support smaller names by not only focusing on valuing original content in ranking but also to allow every creator a chance to reach to the new audience for growth.

Debunking this big misconception: Instagram does not downrank contents marked as "Sponsored". 

In fact, "Sponsored" contents helps Instagram ecosystem understand and know what is sponsored.

It's important for creators to feel comfortable marking contents as "Sponsored", without the fear of downranking, so that they can comply with local laws all around the world. 

Yes, consistency of posting on stories does matter, but not as much as on reels.
I don't want to tell people to post more than their comfortable posting schedule.

Your posting schedule should be one which you find comfortable and enjoyable and and most importantly, works well for your goals.

But if you stop posting for a long time, it might affect the ranking system's ability to rate your contents and that will in turn, hurt your engagement. 

No. People cannot see the reels or posts you have seen. The only thing close to it is when someone posted a story and you viewed that story. You will be on the viewer's list.

But for reels and posts, this function doesn't exist.
Only the person posted the story is able to see the viewers.

The Reels Bonus Program was a monetization initiative by Instagram that paid eligible creators for high-performing Reels. It pays creators based on Reels performance (views, engagement, consistency) and creators could earn up to thousands of dollars/month, depending on metrics and region.

You have to be selected by Instagram to join the Reels Bonuses Programme.

However, as of 2023, Meta paused the Reels Play Bonus program in most regions to focus on other monetization options.

It doesn't matter. But if I want to optimize it, you could take a look at when your followers uses Instagram. There would be some graphs about time and day in your insights.

And I would post before your user activity starts to peak.

That way you can ensure your new contents is available right before most followers show up. But this only really helps on the margins.

It's important to understand that broadcast channels are a way to reach your most passionate followers.

Not everyone who follows you, but the people who are most interested in what you have to say.

Try to design your content in a way that embraces that reality because it's a direct line to the people who are the most excited about your activities on Instagram.

Tips: Name the channel and post it (through stories or elsewhere). Ensure that your audiences understands what they are getting in the event they sign up the channel. 

Instagram is launching a feature that enables users to reset recommendations they see in Explore, Reels and Feed when the patterns is not of their interest anymore and wants an fresh start.

Therefore, once you reset, your recommendations will start to personalize again, showing new related contents based on the content and accounts you interact with. 

Profile --> Settings --> Content Preferences --> Reset Suggested Content. 

Note: it's a big change, and will make your Instagram much less interesting at first. it It will take time to learn what to show to you. So Mosseri does not recommend doing this frequently. 

One big misconception you hear is that sharing videos on Instagram created using third party apps will hurt your reach - this is not the case.

However, if there’s a big watermark on top of that video for the entirety of the video's duration, that will affect (reduce) your reach.

So, feel free to use third-party apps; just make sure you don’t include or remove any watermarks, and you’ll be fine!

Effective video hooks:

1. The opening 3 seconds of a reel is critical - a.k.a the 'hook'. (It doesn’t mean you need to trick viewers or create a cliffhanger, but you do need to capture the attention of users as they scroll, since you only have a brief window to get them to stick around.)

2. Add texts whenever possible, as many people watches videos muting speakers.

3. Set clear expectations upfront, for viewers to decide whether to keep watching.

Try these approaches, and see how experimenting with different hooks affects your reach.

2 main reasons:
1. Multiple pieces of media means more interaction with the carousel post, means more reach, on average.

2. If users see and do not swipe the carousel post, Instagram will give the carousel post a second chance and automatically move to the second media for the viewer.

Quick Tip: 
-> Add music on carousels and photos now makes them eligible to be shown on reels tab, which can help with reach. 

Choosing carousel post over photo will definitely help with more reach. 

Using your own logo, you're good to go. What is not recommended is reels with logo from other apps.   

Best way to maximize reach is actually to post Reels or Carousels to Feed, but Stories are an important way of engaging accounts that already follow you. 

Stories don't really help you get new followers or reach accounts that don't follow you, but they deepen your connection with people who already have followed your account.

Data shows that creators who post to stories often see fewer unfollows than those who don't.

Tips: Use stories to post about what's going on in your daily life, with your family, behind the scenes or travelling. These tend to do well in stories. 

Don't force to post right away. 

But in general, it would be good to post relatively sooner, within the next day or two. 

This way you can capitalize on the momentum because you get many people who are now expressing interest in your content. 

These people are more likely to see what you post next.

Why should you use audio when posting reels, photos, or carousels on Instagram?
Here's to explain how it boosts engagement:

1. Audio makes content more immersive.

2. About half of Instagram users have the sound on when they browse, which grabs attention and leads to more likes, comments, and overall reach.

3. With Reels, you can appear on audio pages, where people often search for inspiration. This can further extend your reach and help your content get seen by more people.

Try adding audio and see how it impacts your content’s reach!

In fact, they do. But only in a small way.

A good cover photo helps users know what to expect when they tap on a reel, but most of your reach doesn’t come from profiles or explore pages.

Reach primarily comes from feed and recommendations.

So while having a good cover photo can help, it’s only a minor factor in overall performance.

Truth is, Instagram is an the intersection of those 2 ideas.

Instagram is not the best place to message a friend, it should be WhatsApp instead.

And Instagram is also not the best place to be entertained like if you're tired and just want to chill for a few hours, probably people would just go to Netflix.

But you can use Instagram to talk to people you care about, about your interest.

And that's Instagram identity - Connecting over Creativity.

That's why Sends is an important metrics in ranking.

That's why you have content notes, and reply model for Stories are based on DMs.

That's why you can re-share the reels to others through messaging, instead of reposting it to feed.

Instagram are always looking for ways for people to connect around over their interests.

You can actually delete a photo in the middle of the a carousel after you post it but you can't reorder it.

However, this is a good request and they will look into it.

Overall YES.

In general the ranking system biases more towards the original collaborator than the person who accepts it.

But it shouldn't matter right now because if the original creator has a larger following account, that would help on the margins.

Yes. Posting a reel to your stories will help "A bit" in reach according to Mosseri.

Your feed posts will have more reach than your stories because there're tonnes of inventory and competition in the stories space relative to the feed post.

So, it is a good practice as long as it doesn't annoy your followers.

Using Templates for Reels are a great way to start if you're aren't sure where to get started.

Here's how you can find reels template.

Go to create (+) --> Reel --> Scroll to right --> Click on 'Template' to browse --> Use as Template & edit accordingly. 

Before view, there was impression on photos and plays on videos, but no more.

From reels, photos, carousels and stories will only use one primary metric, and that is "View".

Adam Mosseri, CEO of Instagram stated that views is just the piece of content on the screen and let someone see it.

It is the "new impressions" applies to all types of post to make it easier to understand across the board.

In his caption, he wrote:

"We’re making an update within insights to make “Views” the primary metric for Reels, Stories, photos and carousels. "

Historically we’ve shown different metrics for Reels vs other posts, but we want to evolve this so it’s easier to understand how your content is doing regardless of the format. 

Quick answer, both are important according to Mosseri.

Which one is more important will be depending on the creator.

Most creator will reach far more with the accounts that they're connected (followers) compared to non-followers, but both are equally good to have.

Mosseri said to look at these insights and see what's work best for you.

You don't need to post everyday to start a broadcast channel.

Start a broadcast channel if you have a strategy for it.

A channel is a sub-set of your followers who are really passionate about you and to allow you to message them whenever you need.

Yes, you heard that right, you can add up to 20 media in 1 carousel post.

Instagram actually values both in ranking but primarily in sends because Instagram would like to inspire creativity that brings people together.

Instagram are always focusing on social experience instead of solo experience (such as browsing on search engine).