AI Digital Marketing For Small Businesses

Our Editorial Process

Written by Alexander Ang

Last updated Sept 4 , 2024

1. Overview

At alexang.co, we are committed to providing transparent and practical reviews for business and software tools that we wrote about.

2. Why Trust Us

We have been running and managing over 100 clients' online campaigns, from running paid ads, creating content, and building funnels to running SEO campaigns every day since December 2019...

There's so much to share about what we know when considering subscribing to these tools.

3. Our Selection Process

We select these business and marketing tools to review based on:

Market popularity and user demand.

Features and their unique selling points (USP).

Relevance to our readers' needs.

Our client's marketing needs.

Our internal's team operation and marketing needs.

3. How We Test

Each member brings their unique expertise and experience when setting up, building and scaling their campaign, ensuring a well-rounded evaluation of every tool we subscribe to.

Our own hands-on experience and observation using the tools.

Internal research and analysis of market demand, tutorials, documentation and knowledge-based.

Users' survey, feedback and their personal experience.

Demo walkthrough with the product owner and/or their representative.

4. Hands-On Experience

For each product, we:

Sign up for a free trial or purchase the product.

Go through and use the product for our projects.

Test, track, observe and write down what we think about all these key features and functionalities from 7 to 60 days.

Discuss and debate the pros and cons of each tool.

Share individual findings and experiences.

5. Research and Analysis

In addition to our hands-on experience, we:

Analyze user reviews from multiple sources such as forums (Quora, Reddit), Capterra, G2, Trust Pilot and many more.

Study and familiar with the product specifications and documentation.

Compare features and pricing with other competing products on the market.

6. Evaluation Criteria

We rate each product based on several factors, including:

User-Friendliness: How intuitive and easy-to-navigate is the interface?

Functionality: Does it deliver on its highlighted features?

Pricing: What pricing model and packages do they have?

Learning Curve: How much time do you need to learn to master the tool?

Limitations: What're the downside, cons, and things you need to take note?

Integration: How well does it work with other tools? Is it glitchy? is it stable?

Support: What option do they have? How responsive and helpful are they?

Scalability: Can it help grow and scale your business productivity and revenue?

7. Transparency

Here're what you need to know when we publish our reviews and round-up post:

We disclose our affiliate relationships.

We highlight both the strengths and weaknesses of each product.

Our recommendations are independent and unbiased.

By following all these systematic and structured process, we want to provide you with the most accurate, helpful, and trustworthy guide, to help you make better decision for your marketing and business.

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AI Digital Marketing Insights and Tools That Will Drive More Traffic, Leads and Conversion To Grow Your Business.

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