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Using RankMath To Help My Clients Rank Higher on Google

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Written By Alexander Ang

Last updated November 29, 2024

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When it comes to search engine optimization (SEO), my goal is simple: help my clients climb the search engine ranks and be found by their ideal audience. 

Since venturing into digital marketing, I’ve tested countless tools to streamline the SEO process, and Rank Math has become my go-to.

It’s like having an all-in-one SEO assistant built right into WordPress.

I’ll explain how I use Rank Math to boost my clients’ site rankings on Google Search Engine Results Page (SERP).

Using Rank Math To help my Clients rank higher on Google :

1. Setting Up WordPress SEO Plugin: Rank Math

The first step with any client project is to set up Rank Math SEO. 

Installation is as simple as adding the Rank Math plugin to their WordPress site and running the setup wizard. 

This wizard is one of my favorite features because it helps tailor the settings to match the clients' business type and goals.

For example, if my client is a local business, I will configure the plugin to prioritize local SEO settings.

I will also connect their site to Google Search Console (GSC) and Google Analytics (GA) right from the dashboard, giving me all the data I need in one place.

2. Keyword Optimization And Suggestion

Once I’ve identified target keywords using tools like Semrush or Ahrefs, I then input them into Rank Math’s focus keywords field for each page or post. 

The plugin then analyzes the content and provides an SEO score based on best practices. 

One of its standout features is actionable suggestions. 

This feature suggests related keywords to enrich the content naturally, making optimization more efficient.

3. On-Page SEO Made Easy

One thing that is super helpful about Rank Math is its on-page SEO optimization feature. 

The plugin provides a checklist for every page or blog post to ensure everything is optimized. Here are some areas it helps me improve:

Meta Titles and Descriptions: Craft keyword-rich meta tags in bulk, so you don’t have to do it manually.

Headings: Ensure proper structure with H1, H2, and H3 tags.

Internal and External Links: Suggest relevant links to boost SEO and enhance user experience.

These small features add up to big results, and the plugin makes it easy to implement them for a large number of clients at the same time.

4. Technical SEO Enhancement

Technical SEO can be intimidating, but Rank Math simplifies it. Here’s what I focus on:

XML Sitemaps: Rank Math automatically generates a sitemap and updates it as I add or remove pages. This ensures search engines can crawl the site efficiently.

Redirect Manager: I use this feature to fix broken links by setting up 301 redirects. I use this feature to fix broken links by setting up 301 redirects.

Robots.txt and .htaccess Management: Rank Math allows me to tweak these files directly within WordPress to ensure the site is crawl-friendly.

Schema Markup: Rank Math simplifies adding structured data to pages, such as FAQ, How-To, or Product schemas. This helps search engines better understand the content and increases the likelihood of appearing in rich search results.

5. Local SEO Optimization

For my clients who provide physical services in a brick-and-mortar store, Rank Math’s local SEO features can target a specific location.

I add their business’s NAP (Name, Address, Phone) details and integrate Google Maps directly onto their website.

Rank Math also supports local SEO schema, which boosts visibility for “near me” searches—a game-changer for my clients.

Utilizing Local SEO settings in Rank Math alongside my client’s Google Business Profile improves their brand visibility in local search results.

This means that when potential customers search for services or products in a specific area, your client’s business is more likely to appear prominently.

Thanks to this Rank Math feature, my clients have told me that a significant number of customers engage their services via local search.

6. Tracking And Analytics

Tracking performance is a key to helping my clients rank high on Google SERP. Rank Math’s analytics dashboard provides valuable insights, such as:

Top-performing keywords and pages.
Organic traffic trends.
Click-through rates (CTR) for meta titles and descriptions.

You won’t need to open multiple tabs to look at the data in a single project. 

Rank Math compiles all this data in one place, allowing me to make informed decisions and adjust strategies as needed.

7. Content AI (Paid Version)

Many SEO tools today incorporate their own AI, and Rank Math is no exception. 

Its Content AI leverages data from top-ranking pages to help you create highly optimized, rank-worthy content. 

From meta tags to blog post introductions and YouTube video scripts, Content AI has almost all the tools you need to create compelling content.

I usually insert my topic, my client’s target audience, and a focus keyword, then select the tone of my client’s business, and Content AI will start generating tailored suggestions for me.

With Content AI, creating high-quality, competitive content becomes very simple. 

This is one of the Rank Math features that has been so handy for me in managing many projects, helping my clients outperform competitors, and capturing higher rankings in search results.

Conclusion: Why I Recommend Rank Math

Rank Math isn’t just an SEO plugin; It’s a complete toolkit that simplifies both on-page, technical, and local SEO. Here’s why it’s one of my top choices:

User-friendly interface with step-by-step guidance.
Comprehensive features that cover everything from keywords to schema.
Seamless integration with Google tools.
Cost-effective compared to other premium SEO plugins.

SEO success comes down to using the right tools and strategies, and Rank Math has been a game-changer for my clients.

By simplifying the optimization process and providing valuable insights, it helps me deliver real results—higher rankings, more traffic, and better engagement.

If you’re looking to take your SEO efforts to the next level, I highly recommend giving Rank Math a try. It’s a tool that makes SEO easier and more effective.

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Author Alex Ang Profile Picture

Meet the author Alexander Ang

Alex is the CEO of media funnel.co, a digital advertising company specializing in Google marketing, SEO, and social media marketing. He has also trained, coached, and consulted CEOs, executives, and business owners on how to improve their online marketing results and performance since 2020, after the pandemic.

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