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6 Ways To Use AI In
Content Marketing to Boost ROI📈

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Written By Alexander Ang

Last updated October 26 , 2024

6 ways to use ai in content marketing blog cover

When I first heard about AI transforming content marketing, I was quite fascinated by it. 

Finally—something powerful that could help my team and I save a lot of time, make work more manageable, and come up with new ideas.

I thought it would be a game changer, but on the other hand, I feared it would take the guts and the passion out of my work.

After all, great content feels human, relatable, and packed with personality. 

Could a machine really help me deliver that?

Not really.

But here’s the thing—you’ve got to look for AI as an enhancement to your creativity.

In fact, according to HubSpot, 75% of marketers say that AI helps them reduce task time.

Table of Content:

1. Content Creation📝

AI Content Creation Claude Prompt example

Creating high-quality content takes time. From brainstorming to drafting, editing, and refining, the process can stretch out.

This is where AI really helps you.

AI content tools can help you create rough drafts, headlines, and outlines, and even assist with expanding your ideas. 

But here’s the thing—I know firsthand that AI can’t write for you.

It’s a tool to help you get started faster. You can’t just let AI generate something and call it done; you still need to tweak, refine, and add your geniuses.

For example, I’ve used AI to write the first draft of blog posts, product descriptions, and email campaigns.

The magic happens when you go back in and edit the AI’s output, making sure it sounds like you and aligns with your brand’s tone of voice.

Tools to Try:

1. Jasper: Set your brand voice and let the tool do the content ideation and writing. It helps you get ideas down quickly.

2. Copy AI: Versatile tool to create various content, such as blog posts, social media captions, ad copy, sales emails, and more. They even have templates available so you don’t have to start from scratch

3. Claude: Perfect for long-form content. Not only helps with content ideas but can also optimize your writing for SEO.

2. Data Insights: Evaluating Your Content’s Performance📊

SE Ranking Evaluating content performance example

Knowing what your audience genuinely cares about is one of the trickiest aspects of content marketing.

You can examine metrics like page views, bounce rates, and even social media shares, but what do these figures actually indicate?

Here's where using AI technologies might be beneficial.

By analyzing large data sets, AI can provide valuable insights when it comes to audience behavior, preferences, and trends.

It can also help you understand which types of content resonate best with your audience, allowing you to double down on what works and cut what’s not.

Once you find out what your target audience finds engaging, you can create more relevant and targeted content.

Tools to try:

1. BuzzSumo: Finds out the most shared content in your niche and analyzes competitors for content strategies.

2. Brandwatch: Its AI leverages natural language processing and image recognition to analyze social media conversations and track emerging trends.

3. ContentStudio: Streamlines content management by discovering trends, automating posts, and providing insights on engagement.

3. Search Engine Optimization (SEO)🔎

Search Engine Optimisation Using AI

Search engine optimization (SEO) can feel like trying to hit a moving target. Just when you think you’ve nailed it, Google’s algorithm changes, and your rocking content gets buried.

But AI can take much of the guesswork out of SEO.

AI-powered SEO tools can analyze what’s working in the top-ranked articles and help you optimize your own content accordingly.

They can recommend keyword placement, headline structure, and meta descriptions, and even give suggestions on the optimal length of your articles.

Personally, my team and I have saved hours by using AI to optimize blog posts for search engines.

From keyword research to analyzing competitor content, AI gives you a roadmap to boost your rankings.

Tools to try:

1. SurferSEO: Finds out the most shared content in your niche and analyzes competitors for content strategies.

2. ClearscopeFocuses on keyword relevance and content optimization. Ideal for content creators looking to improve SEO by aligning content with top-ranking keywords.

3. MarketMuse: Best for creating a long-term content strategy and ensuring comprehensive topic coverage. Helps find content gaps and structures your blog for SEO success.

4. Personalized Content🎯

Using AI for personalised content in email marketing

We’ve all received those generic marketing emails that feel impersonal and easy to ignore. But AI can change that by delivering personalized content at scale.

AI uses behavioral data and preferences to send the right message to the right person at the right time.

It can also create email marketing campaigns based on user interactions.

 If a subscriber clicks on a link in one of my emails, AI tools can follow up with personalized content that fits their interests.

 This kind of personalization boosts engagement and builds stronger connections with your audience.

Tools to try:

1. HubSpot: Tailors everything from emails to website content based on user data. Improves engagement through A/B testing and segmentation to deliver more relevant and targeted emails.

2. BrazeAnalyzes user behavior to send personalized, perfectly-timed messages across various channels.

3. Dynamic Yield: Personalizes email and website content with AI, providing recommendations in real time.

5. Chatbots🤖

Source: Manychat

AI-powered chatbots have come a long way from their clunky, impersonal beginnings.

Today's AI chatbots are so advanced and can give smooth, customized customer service.

AI chatbots can help improve your customer service by answering common questions, suggesting products, and assisting customers in buying.

I've used chatbots to help my clients ease their workload, offering them a fixed reply and follow-up framework that can answer their customers’ questions right away, increasing their chances of closing a sale.

The best part?

These chatbots work 24/7, so you can engage with your audience even while you are sleeping.

Tools to try:

1. ChatHero: Uses ChatGPT to power smart chatbots that handle customer support, lead generation, and appointment booking with natural conversations.

2. ManychatHighly customizable chatbot automation with a visualized flow that allows custom integration with Google Sheets, Shopify, etc.

3. Tidio: Offers live chat and AI chatbots for real-time customer support across multiple channels.

6. AI-generated Visuals🌆

AI Generated Visual Canva Example

Content marketing isn’t just about words—visuals play a massive role in how your audience engages with your content.

But creating custom images and videos can be time-consuming, and hiring a designer isn’t always feasible.

This is where AI steps in.

AI tools can generate everything from social media graphics to video scripts, giving you professional-looking visuals in a fraction of the time.

You can easily create visuals that complement your content and make it more engaging, without having any advanced design skills.

I’ve personally used AI to create social media visuals that capture attention and complement my written content perfectly.

It saves me a lot of time while ensuring my brand remains consistent across all channels.

Tools to try:

1. Canva: Known for its extensive customization options, it also uses AI to suggest layouts and designs that fit your brand.

2. Lumen5: Turns your blog posts into engaging videos effortlessly.

3. Designify: Ideal for quick, automated bulk image processing tasks like background removal and enhancement.

Conclusion✍

AI is undeniably a powerful tool that can save time, boost creativity, and make your content marketing more effective.

But, here is my advice!

You still need the human touch to add personality, storytelling, and connection.

Think of AI as your assistant—not the creative genius.

It’s here to help you handle the heavy lifting, so you can focus on doing what you do best: creating meaningful, engaging content that resonates with your audience.

So if you haven’t already, give AI a shot in your content marketing strategy and see how much smoother the process can be.

Recommended Reads📖

What Is Digital Marketing? Step-by-step Guide With Strategies

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10 Ways to Leverage AI in Digital Marketing (Case Studies)

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Author Alex Ang Profile Picture

Meet the author Alexander Ang

Alex is the CEO of media funnel.co, a digital advertising company specializing in Google marketing, SEO, and social media marketing. He has also trained, coached, and consulted CEOs, executives, and business owners on how to improve their online marketing results and performance since 2020, after the pandemic.

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