Last updated July 11 , 2024

A landing page is like a brochure; it helps you attract potential customers who want to know more about your products or services. 

These landing pages practices are critical for generating leads, sign-ups, registrations, and sales campaigns.

It's the foundation of building a sales funnel.

Whether your funnel aims to grow an email list, attract attendees to your upcoming webinar, or invite attendees to an upcoming conference, you will need a landing page to help convey the message and allow users to access all this information on one page.

Different landing pages are used for different purposes, and depending on the objective, your landing page may have different lengths and different elements to ensure it is highly engaging and conversion-focused.

Here's a quick overview of 7 types of landing page:

Let me help you summarize my top 7 take, based on my 10 years experience of launching over 300 landing pages, so that you don't have to.

Best for WordPress user.

I have tried a lot of landing page builder and OptimizePress by far is the most intuitive builder me and my team have ever used, compared to other WordPress theme builder such as Elementor or Divi Theme.

Take the $199/year option if you have the budget so that you can experience all the powerful features that I mentioned above. 

I believe you and your team will like it as much as we do. You can checkout the pricing details here.

Best for overall use case.

I used Leadpages when I was with my ex-company. 

Most of my team find it easy to use because it is a no-code, drag and drop builder. 

It's interface is intuitive too and is beginner friendly for non-WordPress user. 

They have few great built-in lead management and analytic tool to track your result the moment you publish your landing page.

Best for flexibility & customization.

Landingi is a self-hosted platform that can quickly help marketers produce captivating landing pages. 

The page editor has a very friendly drag-and-drop section and free AI-generated content to help you quickly develop your content.

You can drag and place it in the exact position inside the page builder.

I recommend starting with Landingi Free plan first so that you can experience the overall look and feel of the live editor page and navigate around.

You can access the free plan here.

Best for small business owner.

My journey with Site123 began when I explored different landing page creation tools during my university days.

A friend introduced me to Site123 as a landing page I could try despite my lack of prior website creation experience.

Site123 stands out for its user-friendly interface, which makes it a breeze for beginners like me to navigate. 

What's truly exciting is the platform's vast array of templates, which offer endless possibilities for creating modern professional websites.

Best for B2B companies.

I heard about Unbounce from my acquaintance, who joined a startup SaaS company.

They needed a dedicated landing page builder, and they discovered Unbounce.

Unbounce has AI-powered featured integration, like Landingi and Gamma site builder, that allows a non-marketer to quickly create a high-quality landing page.

As you can see, it's not the most affordable option compared to other landing page builder that we talked about. 

Before you decide, I recommend you to checkout their details pricing plan here.

All Unbounce plan comes with 14-day free trials.

Best for freelancer, solopreneur.

"Simple, responsive and free". That's how Carrd position themselves in the market.

You can build up to 3 websites for free using their available free templates. 

There are no coding skills required, and Carrd focus on modern, minimalist design templates. 

If you are a minimalist and want to keep your landing page or website simple, Carrd would be a great option for you.

If you like minimalist templates, not a tech-savvy person when it comes to online, and your work requires you to showcase a lot of portfolio, then Carrd would be a great choice.

Best for e-Commerce owner & creative professional.

Squarespace is no doubt a popular web builder used by many. 

Its landing page templates lean towards an artistic aesthetic, suitable for those who want to showcase their creativity and establish a unique brand identity. 

Also, you can choose a template and create a page like usual or use their latest Squarespace AI to build your custom template by following their prompt. 

Squarespace offers four pricing plans, ranging from $16 to $49 per month:

I'm writing this blog from Malaysia; hence, the currency change you see in the pricing above.

I recommend getting a basic commerce plan if you own an e-commerce store and sell many merchandise or products.

It doesn't charge an additional 0% transaction fee, yet you can manage your inventory, invoices, and receipts in one place.

For professional services or creative professionals, a personal plan would suffice for most cases.

Remember, every landing page builder has its own pros and cons.

There is no perfect landing page builder on the market, only the one that suits your business.

Evaluating the best landing page builder based on features may not be enough to make a good decision.

Consider other elements, including an intuitive user interface, your objectives, and your overall time and capacity to create a landing page.

What other landing page builder do you think should be inside this list?

Alex is the CEO of media funnel.co, a digital advertising company specializing in Google marketing, SEO, and social media marketing. He has also trained, coached, and consulted CEOs, executives, and business owners on how to improve their online marketing results and performance since 2020, after the pandemic.

AI Digital Marketing Insights and Tools That Will Drive More Traffic, Leads and Conversion To Grow Your Business.

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