Last updated Aug 19, 2024

Email marketing is not dead. 

It is one of the most powerful tools for increasing your business's average order value and frequency of purchase.

Since 2014, I have used different email marketing software for my previous companies, and I realized that no email marketing platform is perfect. Each has its own pros and cons.

However, depending on your company size, contact list, and objectives, there are certain ways to assess which type of email marketing platform will best help you achieve your sales and marketing goals.

Here are the top 10 best email marketing software options I have compiled to help improve your business revenue goal, from growing to scaling your subscriber list.

Launched in 2021 by former newsletter giant Morning Brew employees, Beehiiv focuses on scaling the subscriber list, especially for content creators in the services and SaaS industry.

They have the largest email ad network in the industry, and you can monetize and earn revenue from your newsletter and subscription, too!

How?

This is done by bringing publishers and advertisers together. 

Let’s take a look at the highlights!

I like how they can help connect brands, publishers and advertisers to grow through their ad network community, ultimately driving profitable action with tonnes of real value.

From creating, publishing, and growing to monetizing it, they have all the plans whether you’re starting the email marketing journey or already at the enterprise business level.

Moosend is a lightweight email marketing software with a simple yet easy-to-use interface to help you kick-start your email marketing journey.

It stands out because it is affordable compared to most email marketing software we discussed in this roundup post.

I like how they can help connect brands, publishers, and advertisers to grow through their ad network community, ultimately driving profitable action with tons of real value.

From creating, publishing, and growing to monetizing it, they have all the plans whether you’re starting the email marketing journey or already at the enterprise business level.

Most budget-friendly email marketing software out there with lifetime deals. 

It has most of the features required to help you set up your email marketing campaign, with up to 1,000 contacts for free.

If you’re just starting up with a minimal budget, SendFox is for you.

If you have a limited budget, you can give this a try because, for only $49, you can send unlimited emails, create unlimited automation flows, and create a custom landing page with all your subscribers' growth reports, metrics, and so much more!

GetResponse has been in the email marketing industry for over 27 years since 1997. 

I used it for my first website in 2014 and was impressed by the easy user interface.

Today, they have evolved into more than just an email marketing company.

From building landing pages, conducting webinars, collecting subscribers, and sending email autoresponders, they have all built it in for you, with top to bottom of the funnel in mind.

You could save up to 15% more with a bi-annual plan. 

With the available comprehensive features, I would say the pricing is affordable whether you’re starting out or have a growing business. 

Prices are quoted based on the number of contacts (Starting from 1,000 contacts), depending on the monthly, yearly, or bi-yearly plan.

You can also try out all the premium tools for 30 days; no credit card is needed.

Clean interface with affordable pricing, this email marketing tool had one of the highest ratings in Product Hunt and App Sumo during its launch in 2022. 

Its reviews ranges from 4.2 to 4.8. It focuses on the deliverability feature to help businesses get more opens, clicks, and conversions.

People are using Mailercloud because of its efficiency, affordability, and excellent customer support, making it a strong choice for startups, solopreneurs, and small to mid-sized businesses.

For businesses seeking a user-friendly, cost-effective email marketing solution with robust features and scalable plans, Mailercloud is a strong contender. 

If you require flexibility regarding subscriber management based on volume and you're a moderate user when launching an email marketing campaign, this email marketing service allows you to achieve your marketing goal without a hefty price tag.

ActiveCampaign is more than just an email marketing platform. It offers a full-fledged Customer Relationship Management (CRM) system with powerful automation capabilities.

Its email builder has advanced customization options that let me create more complex and personalized emails. 

Beginners might come across a steep learning curve at first, but once you get the hang of it, the platform's potential really shines.

ActiveCampaign's pricing is based on the number of contacts and the features you need. They offer four tiers: Lite, Plus, Professional, and Enterprise, with prices increasing as you move up.

The Lite plan starts at $15 per month for up to 500 contacts, which is reasonable for small businesses. Higher tiers have extra features like landing pages, attribution, and advanced reporting.

They also offer a 14-day free trial, so you can test it out before committing to subscription.

I've been using AWeber for some of my clients' email newsletters, and I really like it. It's been around for a while, which means it works well and has lots of useful tools.  

It has a user-friendly interface and straightforward features, so I'd definitely recommend it to small business owners and start-up agencies that are just starting out with email marketing.

AWeber offers a free plan that provides access to certain core features, which is great for small businesses or individuals just starting with email marketing.

Their paid plans start at $13 per month, with prices increasing as your list grows. All paid plans include full access to AWeber's features, which I think is pretty fair.

Constant Contact has been in the market for more than two decades, and it is one of the first few platforms I signed up with when I began my email marketing journey.

It still stands out as a very beginner-friendly platform with an straightforward interface, offering foolproof step-by-step guides for starting a campaign.

The pricing plans here on the low side compared to other platforms, with the Lite plan at only $12 per month. Constant Contact also offers a 14-day free trial with no credit card required. 

Overall, if you're new to email marketing and not particularly tech-savvy, I'd say this software is an excellent fit for you.

Mailerlite, a well-known alternative to Mailchimp and ActiveCampaign, strikes a balance between its simplicity and functionality, making it a great tool for small businesses and bloggers who want effective email marketing without complexity. 

Mailerlite offers a 30-day free trial that lets you send 12,000 emails to up to 1,000 subscribers, which I think is pretty generous for new users to test the waters. 

Like other email marketing software, its pricing plans are adjustable depending on your budget and subscriber count. For small businesses, the plans start from as low as $10 per month, which I consider a pretty good deal.

Zixflow is another platform that combines email marketing, CRM, and automation features. 

What I like about this platform is the way it streamlines various aspects of customer communication and management. The all-in-one approach has helped my team save time and keep our marketing efforts more organized.

From simple email automation to advanced marketing and CRM, the pricing plans offered by Zixflow differ based on your campaign needs and the scale of your business.

They do have a free plan that includes basic features for up to 250 contacts that you can share with two other users.

Beehiiv is ideal for content creators and newsletter marketers who want to monetize their newsletters. Features include cross-promotion, monetization options, and detailed analytics.

Moosend is best for affordability with features like weather-based recommendations and AI-powered personalization.

SendFox is great for budget-conscious users, offering lifetime deals and intelligent campaign automation.

GetResponse is a more comprehensive tool with features like landing pages, webinars, and AI email creation, suitable for businesses of all sizes that looking for A-Z solution without needing a separate tool for integration.

Mailercloud is known for its clean interface and cost-effectiveness, perfect for startups and small to mid-sized businesses.

ActiveCampaign is ideal for businesses wanting advanced automation and CRM integration. It offers powerful segmentation and machine learning features for highly personalized marketing.

AWeber suits small businesses and beginners. It provides user-friendly tools, diverse templates, and reliable automation for straightforward email marketing.

Constant Contact attracts small businesses and non-profits needing versatility. It combines email marketing with event management, social media tools, and a landing page builder.

Mailerlite meets the needs of budget-conscious marketers. It offers a generous free plan and features typically found in pricier platforms, including website and landing page builders.

Zixflow is suitable for businesses seeking an all-in-one solution. It integrates email marketing, CRM, and automation with AI assistance and multi-channel capabilities.

Alex is the CEO of media funnel.co, a digital advertising company specializing in Google marketing, SEO, and social media marketing. He has also trained, coached, and consulted CEOs, executives, and business owners on how to improve their online marketing results and performance since 2020, after the pandemic.

By Alexander Ang . Digital Marketing Coach, Trainer & Entrepreneur That Has Been Helping His Students & Companies  to Improve Their Marketing Performance & Online Conversions Since 2020.

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